Integral Ad Science (Nasdaq: IAS), a media measurement and optimisation platform, has announced the expansion of its Brand Safety and Suitability Measurement product for YouTube to include reporting for Performance Max and Demand Gen campaigns on Google Ads. “IAS is committed to providing advertisers valuable third-party assurance that their campaigns are running adjacent to brand […]

Forty-nine per cent of consumers are confident they can distinguish ads generated by AI versus traditional methods, with nearly half (49 per cent) stating they do not care whether an ad was made using AI or traditional methods as long as it looks authentic. That’s according to insights released today by LG Ad Solutions, to […]

Ahead of the 2024 Cannes Lions International Festival of Creativity, NBCUniversal has unveiled new accelerated first-party audience capabilities that it says will supercharge live event programming for marketers and drive advertising effectiveness during tentpole live content moments. Specifically, NBCUniversal is accelerating its first-party audience data following live events in two ways to deepen advertiser understanding […]

Upwave, an analytics platform for brand advertising, is expanding its relationship with Amazon Web Services (AWS) to enable its customers and partners with AWS Clean Rooms, a privacy-enhanced data collaboration service that helps companies easily and securely collaborate on their collective datasets—all without sharing or copying one another’s underlying data. AWS Clean Rooms enables a […]

ITV has announced that product design and technology company, SharkNinja, has renewed its headline sponsorship of ITV1’s This Morning until 2025. The established partnership will showcase both Shark and Ninja brands, building its reach across broadcast, digital, app, social, bespoke content, licensing, experiential, and product placement. The deal was brokered by ITV’s Commercial team with […]

Samba TV’s latest report, The 2024 State of Diversity in TV, delves into the current state of ethnic representation within top TV shows and advertisements. Based on Samba TV’s first-party data, this comprehensive analysis highlights key trends and disparities in TV diversity, which are critical for advertisers and content creators aiming to engage today’s diverse audience. […]

The Digital Advertising Alliance (DAA) has announced an update to the advertising industry’s AdChoices programme for interest-based advertising (IBA). The new tools were previewed at the DAA Summit 2024 in New York City to advertisers, publishers, agencies, and ad tech companies. Through the update, the DAA will shift the technology platform for its participating companies […]

Samsung Ads Europe, the advertising division of Samsung Electronics, has announced the launch of its new machine-learning advertising solution for clients, Smart Outcomes, allowing advertisers to automatically optimise CTV campaigns and leverage the largest single-source, deterministic TV data set in the European market. Powered by data from more than 60 million Samsung Smart TVs in […]

Yahoo Advertising has announced that the Yahoo DSP is the first platform to integrate measurement and audience data from TV data and technology player, VideoAmp. The partnership will bring VideoAmp’s targeting and measurement solutions to enhance connected TV (CTV) campaigns when activated against the 108 million+ households that the Yahoo DSP reaches. This partnership sees […]

Sky Media, the advertising arm of Sky, has announced that 2023 Sky Zero Footprint Fund finalist, Ocean Bottle, is making its TV debut supporting its mission to save our ocean. The new campaign informs audiences that by 2050, plastic is expected to outweigh all fish in the ocean, and now, more than ever, it’s time […]