Advertisers have had their first look at new TV ratings that track how many people stay tuned to commercials. Commercial ratings – i.e. how many actually watched the commercial rather than the programme it was in – also include viewers with digital video recorders who watch ads up to three days after the initial airing. […]

Sky Television and emuse absolutely have launched of the first Impulse Response Interactive Television advertisement in New Zealand for Mitsubishi Motors. Viewers who see the Mitsubishi Lancer advertisement will be invited to press Red on the SKY remote to request more information on the car. They simply follow the prompts on screen to select their […]

Video search engine blinkx has partnered with Utarget, the UK online video advertising network, to place video advertising around its video content for UK audiences. Utarget will focus on monetising blinkx’s video inventory including ITN News and ITN Celebrity.

Interactive Digital Sales (IDS), the advertising solutions provider for Virgin Media Television, has selected Chellomedia's Mistral software to create and publish templated interactive advertising on the Sky Satellite platform. Chellomedia's Mistral software has been recently enhanced to offer a range of advertising solutions for UK satellite, DTT and European Cable platforms. The solutions offer media […]

blinkx, the video search engine, has revealed a unique technology to remunerate consumers who have embedded video clips into their blogs or webpages. Based on blinkx’s AdHoc platform, the new application places highly-relevant text advertisements against embedded video from popular sharing sites such as YouTube, GoogleVideo and DailyMotion. blinkx will share 50 per cent of […]

Google is taking the first steps toward turning its powerful advertising network, which places ads on hundreds of thousands of Internet sites, into a system for distributing content, and more ads, across the Web. It is introducing a service to allow websites in its ad network to embed relevant videos from some YouTube content creators. […]

The 2008 Beijing Olympic Games will lift television's share of the global advertising market to record levels next year, despite the medium losing market share in North America and parts of Europe, reports the global media buying and planning group ZenithOptimedia. According to Zenith's World Advertising Expenditure Forecast, worldwide television advertising spending in 2008 will […]

UK Television could soon have longer advertising breaks under proposals being considered by Ofcom. ITV1, Channel 4 and Five are currently not allowed to show more than an average of seven minutes of advertising an hour. But Ofcom is discussing raising the limit. The watchdog said it was reviewing the rules at a time when […]

Pudding Media, a start-up based in California has introduced an Internet phone service that will be supported by advertising related to what people are talking about in their calls. But unlike Internet phone services that charge by the length of the calls, Pudding Media offers calling without any call charges. The trade-off is that Pudding […]

The Thailand Cable TV Association is hoping that the ratings agency Nielsen will agree to measure audiences for local satellite TV channels to help them better position their content with media buyers, agencies and advertisers. Association members nationwide are expecting the Government to pass the new Radio and Television Broadcasting Act by the end of […]