Channel 4 has selected Chello Interactive's Mistral Software to deliver interactive advertising solutions. The deal allows Channel 4 to create and publish interactive advertising on its channel(s) on the Sky Satellite platform. Chello Interactive's Mistral software has been recently enhanced to offer a new range of advertising solutions for UK satellite, DTT and European Cable […]

The advertising industry is facing more upheaval in the next five years than in the previous half century, according to a new report. "The End of Advertising as We Know It” from IBM Global Business Services shows more-empowered consumers, more self-reliant advertisers and evolving technologies are redefining how advertising is sold, created, consumed and tracked. […]

TiVo is reported as offering a new service giving advertisers detailed profiles of its users. TiVo – which sells advertisers second-by-second ratings of programs and commercials based on subscriber viewing habits – plans to announce that it will soon add demographic data about the viewers themselves the WSJ reported. The information includes age, income, marital […]

Hulu, News Corp and NBC Universal's online video joint venture, said it will pair traditional 30-second ads with long-form video such as full-length sitcom episodes, and restrict ads on short-form content to 10-15 seconds. CEO Jason Kilar said the sector was “just getting started”, adding: “No one has figured out the optimal customer experience. No […]

BrightSpot Media, creator of BrightSpot.TV, will surpass one million video ads served in the month of October. With BrightSpot.TV, consumers spend a few hours each month watching and interacting with commercials they find relevant and entertaining. These consumers originate from well established brands such as Gamefly, Napster, MLB.com, NBA, and XM Canada.

Miniweb Interactive Limited has launched with the intention of delivering a unique interactive TV experience, combining TV viewing, online services and interactive advertising across multiple TV distribution systems. The privately funded, UK h company has been formed following a management buy-out of the assets and infrastructure of the SkyKeys/Internet Sites service and the global licensing […]

Google has announced a deal with Nielsen that will see the TV ratings company provide it with demographic data for TV audiences, strengthening its plans to become a significant player in TV ad sales. In April Google revealed it was conducting trials of TV ad serving along with partners EchoStar and Astound Cable. The Nielsen […]

SES Americom has teamed with advertising technology specialist Packet Vision, to enable telecommunications carriers using SES Americom’s IP-Prime IPTV service to generate advertising revenue through the insertion of targeted local ads. SES says using Packet Vision’s advanced IP-based advertising solution, operators offering IP-Prime service will be able to maximise the use of their local ad […]

The UK ASA (Advertising Standards Authority) has banned a Sky advert following complaints over the claim that new and existing customers get equally good deals with the company. The advert claimed that Virgin Media’s policy was to give better deals to new customers, stated: “At Sky we think it’s wrong to advertise attractive sounding prices […]

Over time TV ads have an enduring impact with advertisers reaping benefits from campaigns begun a year earlier, claims one of the biggest studies of its kind. Researchers looked at the impact of marketing for several hundred brands in haircare, cereals, juice and motor insurance. The work commissioned from PwC, the professional services group, and […]