Advanced Television

Consumer Behaviour

Research: Instagram more popular than Netflix, TikTok in US

Consumer research from Omdia has found that YouTube continues to dominate as the most popular video service globally, while Instagram has surged ahead of Netflix and TikTok in the US, establishing itself as the second most popular video service among American users. According to Omdia, YouTube maintains its position at the pinnacle of video streaming […]

June 20, 2024

House of the Dragon drives record Max viewership

The HBO Original drama series, House of the Dragon, saw record-breaking weekend viewership numbers on Max and, on June 16th, led the platform to its largest single day audience to date.  In anticipation of the second season, Season 1 saw strong viewing the week leading up to Season 2 premiere, tallying an audience of 1 […]

June 19, 2024

Poll: 30% Brits plan to skip work for England vs Denmark

Nearly one in three (30 per cent) or Brits are planning to call in sick or make an excuse on June 20th, to watch the England vs Denmark Euro 2024 Groupmatch, according to a nationwide poll from Amazon Fire TV. Football fans in London (51 per cent), Leicester (41 per cent), Nottingham (32 per cent), […]

June 19, 2024

Data: 6bn US viewing minutes for Young Sheldon in May

Nielsen’s May 2024 report of The Gauge revealed a potent Convergent TV win for Young Sheldon, with 6 billion viewing minutes for the month across broadcast, cable and streaming in the US. After seven seasons on CBS, Young Sheldon concluded its strong run in a series finale which drew 11.74 million viewers (L+7). The sitcom […]

June 19, 2024

Bridgerton back at Netflix #1

Part 2 of Season 3 of Shonda Rhimes’ Bridgerton took #1 on Netflix’s English TV List in the week commencing June 10th with 28 million views. It was another triple crown week for the popular series, with Season 1 claiming #6 (2.7 million views) and Season 2 taking #9 (2.3 million views). Elsewhere on the […]

June 19, 2024

Report: Live TV events garner longer tune-in

FreeWheel, a technology platform for the television advertising industry, has announced the launch of an enhanced product suite for programmatic transactions on live steaming events—including the Olympic and Paralympic Games Paris 2024. In addition, FreeWheel has released a report titled: It’s Only Live Once: How TV Advertisers Can Capture Audiences in the Moment…and How Streaming […]

June 18, 2024

STARZ sees strong debut for Power Book II: Ghost season 4

STARZ’s popular series Power Book II: Ghost season 4 part one delivered over 6.5 million multiplatform viewers in its premiere week making it one of the network’s biggest premieres ever with several more platforms to report. Part one of the fourth season also broke engagement records with the highest urgency to view a premiere ever […]

June 18, 2024

15m watch England beat Serbia on BBC

The England vs Serbia Euro 2024 match on June 16th drew in more than half of the nation’s TV viewers. A peak audience of 15 million people watched the BBC’s coverage of the game on BBC One. The match was also streamed 3.5 million times on BBC iPlayer and there was an average audience of […]

June 17, 2024By Nik Roseveare

Germany: 77% use video streaming services weekly

Nielsen has released a study on media consumption in Germany. The report looks at the current trends in usage habits across video, TV and audio, as well as social media platforms, trust in advertising and trust in news reporting.The report reveals a significant shift in German viewing habits with the use of streaming services being […]

June 17, 2024

Ireland: Online news consumption overtakes TV

More people in Ireland consume their news online than through any other medium, including television. This is the first time that news online has become more popular than television news in Ireland according to the annual Digital News Report Ireland. The report, published by Coimisiún na Meán, also reveals that the number of Irish news […]

June 17, 2024