More than 10 million viewers watched ITV’s coverage of Euro 2024 opening match between Germany and Scotland on June 14th – the highest peak audience of any opening to a major football tournament in a decade. On ITV1 and ITVX the match peaked with 10.4 million, with an average of 9.1 million watching the match […]
Innovid, a software platform for the creation, delivery, measurement and optimisation of advertising across connected TV (CTV), linear TV, and digital, has announced the release of CTV x Commerce 2024: Data-Driven Insights to Reach Shoppers with CTV Advertising. The report, a collaboration between Innovid and Target’s retail media network, Roundel, looks at how US shopper […]
YouTube is now the #1 platform and #2 media company in the US on Nielsen’s gauge of TV consumption. But even these bright numbers don’t do justice to YouTube’s growing importance in the entertainment ecosystem. Hub’s semi-annual Battle Royale survey captures which entertainment platforms and subscriptions each respondent uses, across categories: premium video, gaming, music, […]
Forty-nine per cent of consumers are confident they can distinguish ads generated by AI versus traditional methods, with nearly half (49 per cent) stating they do not care whether an ad was made using AI or traditional methods as long as it looks authentic. That’s according to insights released today by LG Ad Solutions, to […]
Amdocs, a provider of software and services to communications and media companies, has released research on the technology that will enhance viewer experience at major sporting events, including the UEFA Euro 2024 tournament. Amdocs commissioned Censuswide to survey more than 1,000 UK football fans ahead of the tournament, which takes place at venues across Germany […]
During its inaugural event, Samsung Ads Canada Innovation Day 2024, Samsung Ads Canada, the advertising arm of Samsung Electronics in Canada and a specialist in advanced TV including Connected TV (CTV), unveiled insights into Free Ad-Supported Streaming Television (FAST) viewership in Canada. Samsung currently holds a 43 per cent share of Canada’s Smart TV marketplace. […]
Half of teenagers aged 13-18 said they feel anxious when they do not have their smartphones with them, a survey commissioned by BBC Radio 5 Live and BBC Bitesize reveals. The online poll, conducted by Survation, surveyed 2,000 teenagers aged 13-18 asking them questions on a range of different issues affecting teenage lives. These topics […]
Bluey and Bingo’s dad Bandit is the onscreen father figure with the biggest influence on day-to-day parenting, according to a BBC Studios survey. To celebrate Father’s Day in the UK, 1,000 parents (500 mums and 500 dads) took part in the poll, which saw Bandit named as the dad that kids most admire (33.5 per […]
Despite high cost of living concerns, UK subscribers are now spending £696 (€826) on subscription apps and services every year — on top of standard bills such as TV, phone and broadband. Furthermore, one in eight are paying more than £100 a month for their subscriptions, amounting to £1,200 per year. This is according to […]
The Italian market for VoD splatforms added 400,000 subscribers in 2023, reaching 8.8 million. While subscriber growth continues, the pace has decelerated compared to previous years (+800,000 in 2021 and +500,000 in 2022), according to research by EY’s OTT Observatory, presented at the European Digital Fed-Forum in Lucca. Silvestro Demarinis, director of Technology, Media & […]