Kantar Media has published highlights from its futurePROOF study on the ownership and use of digital media in Britain. The research suggests that connected TV will have a big impact on British digital behaviour in 2011, with the launch of YouView. Awareness of IP television has not yet reached the mainstream with only 42 per […]
Nielsen’s latest State of the Media: TV Usage Trends report revealed that television viewing in the US remains at a high, yet the emergence of the DVR as a widely distributed device has changed consumption habits in many homes. In the second quarter of 2010, the average person clocked more than 143 hours of television […]
The results from the annual Christmas shopping survey for Twenga, the shopping search engine, show that 52 per cent of Brits don’t want to receive a 3D TV for Christmas. Although the Germans and the Dutch agree with the Brits, the French (57 per cent), the Italian (69 per cent) and the Spanish (61 per […]
Paid-for television content – whether through cable, satellite or the Internet – is preferred over free-to-air services – even in markets where free programming is more readily available, according to global research from Motorola Mobility. Motorola Mobility’s Global 2010 Media Engagement Barometer – an independent global study of video-consumption habits among 7,500 consumers in 13 […]
Weekly incidence of going online or using a handheld device to watch TV content rose from 34 per cent in 2009 to 39 per cent among broadband users in the US, according to a Horowitz Associates’ study. The study revealed that a full quarter (25 per cent) of broadband users watch TV content online or […]
Increasingly, the main reason people watch on-demand TV is to avoid falling behind with the linear TV schedules, which have been attracting record viewing figures in recent years, according to research published by Thinkbox and Decipher. The ‘Tellyport’ research questioned a sample of 3,000 people in the UK and employed a mixture of quantitative and […]
A study released by Nielsen has highlighted the 21st century TV-viewing habits of consumers who are watching shows or movies from the Internet on their TV sets. Specifically, it reveals that 84 per cent of these viewers report that they are watching the same, or more, regularly scheduled TV since they started streaming or downloading […]
Research from The Diffusion Group (TDG) has discovered that iPad Users and Intenders—those who own or are likely to purchase an iPad in the next few months—are significantly more likely than average adult broadband users to either downgrade or ‘cut the cord’ and cancel their PayTV service. “Despite the fact that cord-cutting remains more widely […]
Even though 56 per cent of all American homes are getting HD signals on their high def sets, well over 80 per cent of viewing is still done in standard definition, Nielsen reports. Only 13 per cent of the viewing for the entire day of cable programming and only 19 per cent of the viewing […]
Findings from the an extensive 3DTV viewer study, conducted by ESPN during the summer’s 2010 World Cup tournament has revealed that people remember TV ads better in 3D than in 2D. ESPN used Disney’s Media and Ad Lab in Austin to measure viewer response to its inaugural 3D coverage. It was, for the most part, […]