FreeWheel, a technology platform for the television advertising industry, has announced the launch of an enhanced product suite for programmatic transactions on live steaming events—including the Olympic and Paralympic Games Paris 2024. In addition, FreeWheel has released a report titled: It’s Only Live Once: How TV Advertisers Can Capture Audiences in the Moment…and How Streaming […]
FreeWheel, the technology platform for the video advertising industry, and TF1 PUB, the French video advertising network, have announced an extension of their partnership in which FreeWheel will accompany TF1 Group on its journey to becoming a global streaming platform, tied with the recent launch of TF1+. As part of this extended partnership, TF1 PUB […]
Effectv, the sales division of Comcast Advertising, has announced the official expansion of its Audience Addressable solution to help regional and local advertisers, in addition to national brands, tap into the power of addressable advertising to deliver more impactful multiscreen TV campaigns and drive incremental reach across Comcast’s +28MM household footprint. This solution comes at […]
FreeWheel, a technology platform for the television advertising industry, and MediaScience have released findings from its Viewer Experience Lab initiative. The report, Improving the Quality of Ad Experiences, explores what factors contribute to a low-quality ad experience and how content owners can improve ad experiences for viewers in order to provide brands with the best […]
Comcast Advertising and FreeWheel have released a report titled, Content Discovery in a Multiscreen TV World: Surfing and Scrolling in a Sea of Content. This global report analyses trends of how consumers navigate and discover TV content across traditional and streaming in the US and five European countries (UK, France, Germany, Spain, and Italy). The […]
FreeWheel, the technology platform for the television advertising industry, has announced a partnership with Lotame, the technology company that makes data easier to use for digital marketers, to expand audience data across its product suite in EMEA. Using audience data from the Lotame Data Marketplace, FreeWheel says it will be able to enhance addressable audiences […]
The FreeWheel Video Marketplace Report (VMR) – based on aggregated data from FreeWheel, the advertising technology platform in Europe – highlights the changing dynamics of how enterprise-class content owners and distributors are monetising premium digital video content. With FreeWheel’s coverage and capabilities in Europe and the US, the company says the data set is one […]
Wurl, a specialist in data-driven solutions for CTV, has announced BrandDiscovery – a GenAI-based CTV advertising solution that enables advertisers to align their ads with content in real time. Campaigns targeted with BrandDiscovery allow advertisers to present ads within programming that contextually aligns with their creatives based on emotions, genres, and brand safety – leading […]
FreeWheel, a technology platform for the television advertising industry, has announced the launch of a new solution it says will change the way marketers plan and execute their programmatic TV ad buying. FreeWheel’s Allocation Module provides publishers with a holistic view of spending against upfront commitments, and offers demand side platforms a better way to […]
Direct Digital Holdings, an advertising and marketing technology platform operating through its companies Colossus Media, Huddled Masses and Orange 142, has announced a partnership with FreeWheel, the technology platform for the television advertising industry. The agreement builds on Direct Digital Holdings’ buy- and sell-side relationship with Beeswax, FreeWheel’s programmatic buying platform.This deal will allow the […]