Since its initial roots in the 1920s before transforming into the NFL in the 1960s, the NFL has been popular and has grown considerably as time goes by. Tech and the increase in different types of media, especially the arrival of social media, has lent the organisation and one of the biggest sporting leagues in […]

FreeWheel, a technology platform for the television advertising industry, has announced the launch of an enhanced product suite for programmatic transactions on live steaming events—including the Olympic and Paralympic Games Paris 2024. In addition, FreeWheel has released a report titled: It’s Only Live Once: How TV Advertisers Can Capture Audiences in the Moment…and How Streaming […]

Integral Ad Science (IAS), the media measurement and optimisation platform, has released its 19th edition of its Media Quality Report (MQR). The annual report analyses over 280 billion digital interactions daily from across the globe to provide both advertisers and publishers with benchmarks to measure the quality of their digital advertising campaigns and inventory. The […]

Data on sponsor brand success during the Super Bowl LVIII broadcast on February 1th has been outlined in a report from Relo Metrics, providing insight into brand sponsor performance on and off the field during the game telecast.As the most-watched sports league in the US, the NFL stands head and shoulders above the other leagues. […]

Super Bowl LVIII averaged 514k viewers on Sky, which makes it the most watched Super Bowl on record for Sky ahead of last years which averaged 344k (+49 per cent). The game on February 11th was also the most watched NFL match ever on Sky ahead of Bills v Bengals in the playoffs in 2023 […]

More than 1,800 Viasat-enabled flights around the world took to the skies on February 11th, and passengers on board had the best seats in the house – streaming the SuperBowl LVIII game live to their seats at 35,000 feet in the air. While the total number of passengers might only be measured as a few […]

Super Bowl LVIII was the most-watched TV broadcast in the US since the Moon landing in 1969. The February 11th showdown, which saw the Kansas City Chiefs defeat the San Francisco 49ers in overtime, averaged 123.4 million viewers, according to Nielsen ratings released by CBS. The event in Las Vegas surpassed the previous most-watched Super […]

Data from Phenix reveals the streaming delays viewers in the US experienced during Super Bowl LVIII. Phenix measured the delays from the field-of-play to NFL+ mobile, CBS on YouTubeTV, CBS on Hulu+ Live TV, DirecTV Stream, CBS on fuboTV, Paramount+ and ViX / ViX+  clocking in at an average of over one minute across the […]

System1, the creative effectiveness platform, surveyed more than 10,000 Americans on this year’s Super Bowl ads, and Michelob, Reese’s and Hellmann’s emerged as the public’s favourites. System1’s Test Your Ad platform tests consumers’ emotional responses throughout an ad, assigning creative a score of 1.0 to 5.9 Stars based on long-term brand-building potential. Ads that make […]

Taylor Swift has caused a 203 per cent surge in the Super Bowl’s addressable audience in the UK. The data, from advertising technology firm Quantcast, shows the focus on Swift’s relationship with Kansas City Chiefs tight end, Travis Kelce, has clearly shaped the addressable audience. In the first week of February 2023, just 4.2 per […]