Sky Media, the advertising sales arm of Sky, has unveiled a new metric from research which aims to elevate the conversation around attention. Attention metrics have been a hot topic in the industry, but Sky Media, together with Differentology, are introducing an ‘ADsorption Index’ which moves the conversation on from purely ‘eyes on screen’ to […]

Yahoo DSP has announced the expansion of its measurement capabilities through strategic partnerships with Comscore, iSpot and Samba TV. As CTV advertising investments continue to increase, so does the need for comprehensive CTV measurement. In response, TV measurement providers are innovating as the landscape shifts towards a multi-currency reality, and advertisers require partners that align […]

Amplified Intelligence, a source for attention measurement, has announced the addition of an emotional measurement layer to its proprietary data capture tool, attentionTRACE. This new feature provides data and insight into how audiences respond to ads at an emotional level, as well as correlations between emotions and attention. After five years of analysing real human […]

Integral Ad Science (Nasdaq: IAS), a media measurement and optimisation platform, has announced the expansion of its Brand Safety and Suitability Measurement product for YouTube to include reporting for Performance Max and Demand Gen campaigns on Google Ads. “IAS is committed to providing advertisers valuable third-party assurance that their campaigns are running adjacent to brand […]

Ahead of the 2024 Cannes Lions International Festival of Creativity, NBCUniversal has unveiled new accelerated first-party audience capabilities that it says will supercharge live event programming for marketers and drive advertising effectiveness during tentpole live content moments. Specifically, NBCUniversal is accelerating its first-party audience data following live events in two ways to deepen advertiser understanding […]

Nielsen has announced that LiveRamp, the data collaboration platform, is now interoperable with Nielsen to power Big Data + Panel advanced audience planning and measurement in Nielsen ONE. The deal connects first and third-party data sources to Nielsen via LiveRamp, which enables audiences to be planned and measured across platforms by leveraging Nielsen ONE Ads, […]

Relo Metrics, the AI-powered sponsorship analytics platform for real-time data decisions, and Captify, a specialist in real-time audiences and insights powered by Search Intelligence, have announced a partnership agreement that will augment Relo Metrics offering with Captify’s Search Lift measurement, a study that evaluates the marketing campaigns outcomes. The companies say this parthershup will offer a comprehensive view […]

ZDF, the German public-service  broadcaster, is now using technology from smartclip for the digital measurement and audience analysis of its main channel, ZDF, as well as for the special interest channels ZDFneo and ZDFinfo. Smartclip is the adtech development unit of RTL Group. The completely anonymised measurement from smartclip enables ZDF to determine usage data, […]

Integral Ad Science (IAS), the media measurement and optimisation platform, has announced its expanded reporting and insights are now available for Amazon DSP media buys. Through a server-to-server (S2S) integration on Amazon DSP, advertisers will now have access to measurement coverage for campaigns across Amazon custom audiences and Twitch inventory. IAS’s solutions available to advertisers […]

Barb, the UK industry’s standard for understanding what people watch, has made a commitment to work more closely with the Media Rating Council (MRC) by becoming a member of the US-based auditor of audience-measurement services. Like Barb, the MRC’s focus is audience measurement. Established over 60 years ago at the request of US Congress, the […]