TGI Sport, a specialist in sports technology and media rights, has announced an agreement to acquire Supponor, the live media virtual advertising company, with proprietary technologies and software that delivers virtual ads across live sports broadcasts worldwide. The deal is scheduled to close mid-summer. Since 2019, TGI Sport has been a Supponor minority shareholder, collaborating […]
The new SPORT1 in-car apps for Renault provide users interested in sports with an even more attractive entertainment experience on board: The video offer includes, for example, soccer highlights, videos from international and national motorsport racing series such as the FIA WEC or the ADAC GT Masters as well as highlights from SPORT1 formats such […]
Supponor, a technology provider in virtual advertising for sports, has announced record deployment figures for its award-winning AI-based virtual advertising platform Supponor AIR. In a successful 2023-24 sports season, the technology was implemented in over 10,000 feeds at almost 3,000 live events at 200 stadiums and arenas across every continent, encompassing a wide variety of […]
Warner Bros Discovery (WBD) and the Esports World Cup Foundation have announced a partnership that will see coverage of the multi-genre eSports competition on WBD platforms across Europe, Asia and the Middle East. Harnessing WBD’s network, the partnership will lean on the Eurosport and CNN brands to help the Esports World Cup reach new audiences […]
TV measurement company, iSpot.tv, has released the first in a series of data-driven research reports that highlight the need for more precise ad buying during live sports programming. Every Second Counts, authored by Dave Coletti, iSpot VP of Sports Insights and Strategy, examines the differences between the industry-standard Average Commercial Minute (ACM) measurement of ads […]
DAZN, the sports streaming platform, and X Games, a specialist in action sport, have signed a multi-year global broadcast partnership which will see DAZN become a global streaming partner for X Games’ distribution of live events. This partnership will offer fans the opportunity to enjoy all the best action from the live events as well […]
MotoGP has extended its agreement with Ziggo Sport for a further five seasons. The Dutch broadcaster will continue to bring fans across the Netherlands exclusive, live coverage of the sport, including all practices, qualifying sessions, the Tissot Sprint and Grand Prix races. The new agreement will see fans continue to enjoy live coverage of MotoGP, […]
Fluid, a specialist in sports data integration, has showcased its successful partnership with Canal+, where it seamlessly integrates sports data across the broadcaster’s operations in 27 countries. The highly successful collaboration, now spanning six years, has helped Canal+ not only achieve outstanding viewership rates for key events such as the Champions League and MotoGP but […]
Altman Solon, the global strategy consulting firm focused on the Telecommunications, Media, and Technology (TMT) sectors, has promoted sports business thought leader David Dellea to Partner in its Zurich office. Dellea focuses on growing Altman Solon’s global base of sports clients, addressing their strategic, organisational, and commercial challenges and opportunities. Dellea works with sports federations, […]
Video solutions provider, Accedo, has partnered with Qualcomm Technologies, a hardware and software enabler in the XR industry, and HBS, a specialist sports broadcast organisation, to accelerate commercialisation of XR sports services. The three founding members are collaborating to form a strategic alliance with the aim of bringing together market-leading stakeholders to bridge the sports and XR […]