Bitmovin powers Anghami VoD encoding
July 16, 2024
Video streaming infrastructure provider Bitmovin has confirmed that MENA region multi-media technology streaming platform Anghami has selected its VOD Encoding, deployed on Amazon Web Services, to encode its expansive catalogue of content in the highest quality at speed and scale.
Anghami recently completed a landmark deal and merged with the Dubai-based streamer OSN+, the leading video streaming platform for premium content, to become the first platform in the Middle East and North Africa to provide customers with premium film, TV, and music for a combined user base of over 120 million users. The joint venture aims to build a new and exciting media ecosystem that leverages Anghami’s existing tech stack and huge music catalogue with OSN+’s rich library of premium content.
“Making our vision for our joint offering a reality requires a robust and reliable underlying technology infrastructure that ensures we can offer our users a truly immersive and personalised multimedia experience,” said Elias Khoury, VP of Information & Content Systems at Anghami. “Bitmovin’s VOD Encoder is proven in the market, and the Bitmovin team has impressed us with their technical expertise and understanding of our requirements and what we want to achieve. Bitmovin is a fantastic technology partner, and its VOD Encoder has surpassed our expectations and encoded over 40,000 assets in the highest rendition at lightning-quick speed.”
Anghami leveraged Bitmovin’s VOD Encoder for its Per-Title Encoding, designed to ensure each video asset is efficiently encoded by maintaining the highest visual quality with a customised adaptive bitrate ladder that ensures the viewer will have the best viewing experience while also reducing storage and CDN costs. Additionally, Anghami is utilising Bitmovin’s VOD Encoder support for Dolby E to deliver an immersive home viewing and sound experience for its customers.
“We’re super excited to join Anghami on its journey with OSN+ as it aims to reimagine the entertainment experience across the Middle East and North Africa,” said Stefan Lederer, CEO and co-founder of Bitmovin. “Our VOD Encoder was built for rapid handling of entire content libraries, and we’ve proven its ability again by encoding tens of thousands of video assets ultra-fast in the highest quality. This ensured OSN+’s widely watched and loved programming can join Anghami’s extensive music library as the two companies kick off their new era together.”