Advanced Television

svod

Disney+ scraps 7-day free trial

The Disney+ streaming service has axed its seven-day free trial. The deal had been in place since the platform’s debut in the US in November 2019. The timing of the promotion’s demise would seem to not be coincidental, with two key titles set for release next week; animated movie sequel Frozen 2 (which got an […]

June 22, 2020

VieON SVoD for Vietnam

Vietnamese entertainment group DatVietVAC is launching its new streaming service, VieON, following four years of development, suggesting it marks the beginning of a new era for the company. Born out of a partnership with BCG Digital Ventures (BCGDV), the global corporate venture incubation and investment arm of Boston Consulting Gsroup, the platform has positioned itself […]

June 15, 2020By Colin Mann

Research: Consumers’ VoD content FOMO

Consumers believe they are missing out on VoD content as a result of lack of availability and price, according to research from advertising technology and consumer insights specialist Rakuten Advertising. The research, conducted among more than 4,500 adults across Europe, shows that

June 10, 2020

Data: SVoD down in May (from record high)

After use surges in March and April, viewing time for the major US SVoD services dipped in May, research company 7Park Data reports. Netflix, which saw average US household viewing minutes surpass 600 in April, dipped to around 550 average viewing minutes. Disney+, meanwhile, reached 200 average viewing minutes per household, then fell back to […]

June 8, 2020

Research: Ad-free SVoDs risk £100m revenue loss

Seven out of ten Brits aren’t prepared to spend more than £20 (€22.50) per month on streaming services, a drop of £5 compared to September 2019 when the same proportion of the population was willing to spend up to £25, according to research by advertising technology company The Trade Desk. This could mean a reduction […]

June 4, 2020