Vodafone and Meta have collaborated on a new way to free up network capacity for all mobile customers, including allowing them to view more high-quality short videos. This network optimisation has been applied in eleven European markets since the start of June this year. In an initial three-week test conducted in the UK in April, […]
MobileFuse, the in-app, CTV, and DOOH advertising platforms, has announced a partnership with iSpot.tv, the cross-platform TV measurement company. iSpot.tv is MobileFuse’s preferred measurement solution; its Unified Measurement platform ensures MobileFuse clients can accurately measure the effectiveness of CTV and OLV campaigns at scale. Through the partnership, MobileFuse can account for additional CTV audiences that […]
BT Group has implemented energy-saving ‘cell sleep’ technology across its EE mobile sites nationwide, following successful trials in each of the UK’s home nations. BT explains that cell sleep software works by putting certain 4G LTE capacity carriers to sleep when the capacity is not needed, based on predicted periods of low traffic which have […]
Verve, an ad solutions suite for emerging channels, has acquired New York-based Jun Group, a mobile-first digital advertising technology company that delivers intelligent, privacy-first advertising for brands, agencies, and publishers. Jun Group has a 20-year history, boasting a number of relationships with Fortune 500 advertisers in North America. Acquired by Advantage Solutions in 2018, the […]
The total mobile service revenue in Malaysia is poised to increase at a compound annual growth rate (CAGR) of 3.2 per cent from $5.2 billion (€4.8bn) in 2023 to $6.1 billion in 2028, supported by growth in mobile data service revenues, according to GlobalData, th data and analytics company. GlobalData’s Malaysia Mobile Broadband Forecast (Q1 […]
Yuzzit, the multi-purpose video editor, has announced its latest innovation: mobile live clipping. This never seen feature allows users to clip live streams directly from their smartphones, revolutionising the way content is produced and shared on-the-go. Yuzzit’s mission has always been to simplify the lives of content creators, community manager, head of production who need […]
Half of teenagers aged 13-18 said they feel anxious when they do not have their smartphones with them, a survey commissioned by BBC Radio 5 Live and BBC Bitesize reveals. The online poll, conducted by Survation, surveyed 2,000 teenagers aged 13-18 asking them questions on a range of different issues affecting teenage lives. These topics […]
Year by year and month by month, the sports betting industry continues to grow. One of the biggest reasons why is the wide selection of sports betting apps. Depending on your location, you could have up to a dozen – possibly more – betting apps available to you. The only catch is they each have […]
A study from Juniper Research, experts in the telecommunications markets, forecasts that revenue from Communication Platform as a Service (CPaaS) rich media traffic, including RCS, video and social media, will grow by 190 per cent to over $10 billion (€9.3bn) in the next five years; rising from $3.4 billion in 2023. It identified two key […]
Smart Axiata, a mobile network operator in Cambodia, has announced the successful launch of the Next Generation Signalling Firewall (NGSF) and Intrusion Detection System (IDS) in collaboration with SecurityGen, a global telecom cybersecurity firm. These systems mark a significant milestone in Smart’s ongoing efforts to safeguard its network infrastructure and protect customer data. The NGSF […]