SailGP has launched new Augmented Reality (AR) and Virtual Reality (VR) features in the SailGP app – providing fans with an enhanced viewing experience of the league’s Season 4 Grand Final, taking place on July 13th and 14th in San Francisco. For the first time, fans watching the high-speed racing – either in person or […]
Although the gaming and ecommerce sectors have seen the most significant adoption of the metaverse technology in recent years, its use in other markets like digital marketing will explode in the future. According to data presented by OnlyAccounts.io, the global metaverse advertising industry is expected to grow by 315 per cent and reach a value […]
Global shipments of augmented reality and virtual reality (AR/VR) headsets declined 67.4 per cent year over year in Q1 2024, according to data from the International Data Corporation (IDC) Worldwide Quarterly Augmented and Virtual Reality Headset Tracker. The decline in shipments was expected as the market transitions to include new categories such as Mixed Reality (MR) […]
Video solutions provider, Accedo, has partnered with Qualcomm Technologies, a hardware and software enabler in the XR industry, and HBS, a specialist sports broadcast organisation, to accelerate commercialisation of XR sports services. The three founding members are collaborating to form a strategic alliance with the aim of bringing together market-leading stakeholders to bridge the sports and XR […]
Amdocs, a provider of software and services to communications and media companies, has released research on the technology that will enhance viewer experience at major sporting events, including the UEFA Euro 2024 tournament. Amdocs commissioned Censuswide to survey more than 1,000 UK football fans ahead of the tournament, which takes place at venues across Germany […]
Amplified Intelligence, a source for accurate attention measurement, has partnered with Snapchat to assess how augmented reality (AR) lenses captivate audiences. Conducted in partnership with global media agency OMD, the research initiative facilitated live analysis of in-the-moment human attention on Snapchat AR lenses, producing the most accurate measurement to date. Key findings from the research […]
Technology and business solutions provider NTT, and NTT DATA are unveiling new simulation technology at this year’s Indianapolis 500 presented by Gainbridge. The technology lets users, for the first time, fully experience the sensations of driving an NTT INDYCAR SERIES car the way professionals do. NTT is the parent company of NTT DATA, and they […]
The live streaming era has brought about a huge rise in interactive experiences online, in which viewers can feel a part of the action by commenting on live feeds. Virtual reality represents the next step in that progression, and it could lead to a greater amount of interactive content on television. Some television creators have […]
Welsh language broadcaster S4C has announced the first deals to be struck by their Commercial Growth Fund and Commercial Content Fund. S4C’s Commercial Content Fund has backed The Peace Particle, a series with exclusive access to CERN as it celebrates its 70th anniversary. Also backed by the fund is teen drama Hafiach. S4C’s Commercial Growth […]
Vehicle passengers using VR headsets to pass the time during travel could be set to enjoy games which move at ‘ludicrous speed’ without experiencing motion sickness, researchers say. A team of human-computer interaction specialists from the UK and Canada have developed the first system to manage motion sickness in VR which also allows users to […]