The latest report from Ampere Analysis focuses on YouTube’s significance in the media market. With a unique business model that places advertising as its main source of revenue – thanks to its huge user base – the platform is rarely compared to TV. In this analysis, Ampere compares its investment in content to the major […]
AudienceXpress, Comcast’s video media sales house, has announced its partnership with brand lift measurement company On Device to offer advertisers the ability to measure the effectiveness of their campaigns across all video inventory types, including CTV. Focusing on international markets, the partnership will see brands that use the media buying company AudienceXpress leveraging On Device’s […]
Research from Ampere Analysis shows that Disney+ subscribers who had previously churned and then returned (‘resubscribers’) to take the Disney+/Hulu/ESPN+ bundle are 59 per cent less likely to churn within 12 months than those who take Disney+ alone. This finding suggests bundling streaming services will have a significant impact on the 42 per cent of […]
FuboTV, the sports-first live TV streaming platform, has announced the launch of its app on Comcast’s entertainment platforms Xfinity Flex, Xumo Stream Box and Xumo TV across the US. “Live sports is best enjoyed on the big screen – in fact, 95 per cent of Fubo viewers are watching their favourite content on connected and […]
Yahoo DSP has announced the expansion of its measurement capabilities through strategic partnerships with Comscore, iSpot and Samba TV. As CTV advertising investments continue to increase, so does the need for comprehensive CTV measurement. In response, TV measurement providers are innovating as the landscape shifts towards a multi-currency reality, and advertisers require partners that align […]
Comcast Technology Solutions (CTS) and Inspired Thinking Group (ITG) have announced a strategic relationship and integration between CTS’ AdFusion ad management platform, and ITG’s Storyteq’s Creative Automation platform to automate omni-channel creative versioning at scale. The joint solution aims to help brands enhance their ad operations and creative processes across online video, linear TV, and […]
Effectv, the sales division of Comcast Advertising, has announced the official expansion of its Audience Addressable solution to help regional and local advertisers, in addition to national brands, tap into the power of addressable advertising to deliver more impactful multiscreen TV campaigns and drive incremental reach across Comcast’s +28MM household footprint. This solution comes at […]
Comcast Advertising and TransUnion, an information and insights company, have announced a new privacy-forward agreement in which audiences within the Comcast footprint of close to 32 million US households can be matched to information within TransUnion’s identity graph to build custom, advanced audience segments for addressable TV advertising campaigns on Comcast platforms. “With growing issues […]
Comcast Technology Solutions (CTS) has announced that AccuWeather has selected CTS’ Managed Channel Origination (MCO) service to create, manage, and distribute linear TV, on-demand and OTT video channels to audiences across North America. CTS’ Managed Channel Origination delivers a fully managed 24×7 service aimed at improving operational efficiency, reducing capital expenses, and future-proofing customers’ ability […]
Comcast has announced that its new streaming bundle of Peacock, Netflix and Apple TV+, known as Xfinity StreamSaver, will be available to new and existing Xfinity Internet and TV customers in the US from May 29th. StreamSaver includes a subscription to Netflix Standard with ads, Peacock Premium, and Apple TV+, delivering a savings of over […]