Barb, the TV audience measutement specialist, has announced a major upgrade to CFlight, its joint-industry total-campaign reporting service. Through extended reporting of traded audiences, CFlight now gives advertisers and media agencies investment accountability on ad campaigns across both linear and VoD services. As part of the upgrade, CFlight has incorporated 14 of the most used […]
Barb, the TV audience measurement company, has promoted Caroline Baxter to Chief Operating Officer (COO). Working alongside Justin Sampson, Chief Executive, she will be responsible for ensuring progress on Barb’s strategic priorities to extend Barb’s reporting of total campaign performance, extend measurement of total viewing across all streaming services and future-proof Barb’s data access. Baxter’s […]
The living room is the environment at home that’s best suited for advertising to succeed. That’s the key finding from a study of video advertising that examined where in the home advertising was most likely to be remembered – and why. The Context Effects study – jointly conducted by Map The Territory and Tapestry Research, […]
Barb, the industry’s standard for understanding what people watch, has awarded the CFlight Landscape Study to insights consultancy BVA BDRC. Barb says the study will enable it to accurately estimate the size and profile of audiences to TV platforms in the UK and understand the household dynamics of VoD consumption. Barb assumed governance responsibility in […]
Barb has released data from its Establishment Survey showing that 18.8 million UK homes (65.4 per cent) had access to an SVoD service in Q4 2023, a decrease from 19.3 million (67.3 per cent) in Q3 2023. For the first time, Barb has shared the Netflix advertising tier estimate which is 1.45 million which equates […]
The return of Gladiators is now confirmed as the biggest launch for a new Entertainment series in seven years. Seven-day figures indicate that 8.7 million have now experienced the first episode that features a new generation of Gladiators taking on brave contenders in the ultimate test of speed and strength on BBC One and BBC […]
End of year BARB TV ratings figures show continued audience success for Channel 5 and its portfolio. 2023 delivered a 5 per cent share growth for Channel 5’s family of linear channels including 5STAR, 5USA, 5Select and 5ACTION, marking five consecutive years of growth and making it the only public service broadcaster (PSB) portfolio to […]
Following the news that Barb had awarded three contracts for its audience measurement service: metadata and interim overnight programme logs to MetaBroadcast and interim overnight commercial spot logs to Clearcast, metadata management specialist MetaBroadcast confirms it to use Gracenote schedule metadata and unique content identifiers to reduce timescales for accurate programme identification, validation, enrichment and […]
Barb has awarded three contracts for its audience measurement service: metadata and interim overnight programme logs to MetaBroadcast and interim overnight commercial spot logs to Clearcast. All three contracts start in January 2025 and will run for three years. Barb has reappointed MetaBroadcast to its metadata contract to operate the combined content ID and genre […]
Barb has outlined a timetable for the next major upgrade to CFlight: the availability of 14 widely-used traded audiences to enable buyers to assess campaign performance across these audiences. This month, Channel 4, ITV and Sky have begun to provide traded-audiences data for ingestion into CFlight, and alongside RSMB, will be testing the campaign results. […]