BARB, the UK television audience measurement currency, has rolled out what it describes as a “once-in-a-generation upgrade” in its audience reporting with the introduction of SVoD and video-sharing platform measurement, as first reported last week. In a preview of the type of new data that is now available, BARB has revealed that the most-watched programmes […]
The Broadcasters Audience Research Board (BARB), an organisation that compiles audience measurement and television ratings in the UK, has announced that it will soon introduce viewing figures for SVoD and video-sharing platforms into its daily reporting to the TV and advertising industry. In a statement, BARB said: “From November 29th, we will complete a once-in-a-generation […]
BARB, the UK’s television audience measurement currency, has released data from its Establishment Survey for Q2 2021. Due to restrictions on carrying out fieldwork during the pandemic, these are the first quarterly results released since Q3 2020. The survey reveals that the number of UK households with a subscription to any SVoD service is now […]
TV broadcasters Sky, ITV and Channel 4 are working together to launch CFlight – a unified advertising metric that captures live, on-demand and time-shifted commercial impressions across all mainstream viewing platforms in the UK. The UK’s CFlight is a post-campaign online evaluation tool, using combined linear TV and broadcaster VoD data to show media buyers […]
UK television audience measurement specialist BARB has launched upgrades to its BVoD planner to improve functionality and user experience. These improvements are the first in a series of changes planned for 2021 that will provide buyers and sellers of advertising with a multi-platform optimiser. The BVoD planner, first released in June 2020, is designed to […]
Sky original, Roald & Beatrix: The Tail Of The Curious Mouse, launched on Sky One with a 7 day cumulative audience of 3.12 million, making it the biggest rating show of the Christmas period for Sky ever. Sky One’s festive schedule proved a hit with viewers, with Jack and the Beanstalk: After Ever After drawing […]
BARB, the UK television audience measurement currency, has released data from its Establishment Survey for Q3 2020. The data shows that SVoD services continue to reach more UK households. Overall, the number of UK households with an SVoD subscription is now 17 million, up more than 3 million households since Q3 2019. This means that […]
That’s TV, the music TV channel, has rebranded its network to That’s Christmas for the 2020 festive season following its most successful ratings month ever. The rebrand will see festive party music broadcast on channels 7 / 8 of Freeview, across the 20 metro regions in the UK served by That’s TV’s regional Freeview licences. […]
SpotX, the global video advertising platform, has announced the UK launch of SpotX MetriX, a cross-platform measurement solution created in partnership with market research company AudienceProject and TechEdge, a supplier of tools for linear and non linear TV consumption data. The solution offers brands and their agencies unique insights into growing OTT audiences. MetriX reporting […]
The era of the broadband and TV bundle is nearing an end according to research from Zen Internet, with millions of households no longer seeing its value. Its findings suggest that two million of the