The way people use, think and feel about different types of media is constantly changing. In Ofcom’s latest media literacy research, the media regulator takes a deep dive into how people across the UK are navigating an increasingly online world. This year’s study explores how adults across the UK feel about issues ranging from artificial […]
The satellite Internet of Things (IoT) market is transforming remarkably, driven by technological advancements and an ever-increasing demand for global connectivity. As the world becomes more interconnected, the limitations of terrestrial networks become apparent, particularly in remote and underserved regions. This is where satellite IoT steps in, bridging the gap with its ability to provide […]
As cookies are phased out and new measurement techniques come to the fore, 2024 will be a year defined by disruption, uncertainty and experimentation. According to WARC data, only a small fraction of marketers (2 per cent) are using the following measurement techniques in combination – marketing mix modelling (MMM), experiments, attribution – to assess […]
Intel has revealed its plans for the Olympic and Paralympic Games Paris 2024. Bringing AI Everywhere, Intel will implement artificial intelligence technology powered by Intel processors on the world’s biggest stage. As the Official Worldwide AI Platform Partner of the Olympic and Paralympic Games Paris 2024, Intel will introduce new, innovative AI experiences based on […]
Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV, has announced a collaboration with Argoid AI, a specialist in AI-powered business solutions, to integrate AI-powered scheduling automation into its Amagi PLANNER product. This initiative is designed to assist FAST channel programmers in leveraging AI technology to schedule content that captivates and […]
PubMatic, an independent technology company delivering a digital advertising supply chain, has announced a partnership with GroupM, WPP’s media investment group, to deliver cohort-based modelling capabilities for advertisers. The collaboration leverages a distributed AI model via Resolve, a Choreograph company, to enable scaled targeting across multiple publishers simultaneously, ensuring privacy-first ad buying at scale. The […]
Globant, a digitally native company focused on reinventing businesses through technology solutions, and Quickplay, a specialist in cloud transformations of OTT experiences, have announced their collaboration to help OTT providers optimise the value of archival media footage to drive viewer engagement and monetisation across the telecom and media & entertainment industries. The two companies are […]
The 2024 Telecommunications Advertising Outlook Report from Mediaocean sheds light on current trends with data gathered from leading telecoms marketing professionals. The research crowns generative AI as the most critical consumer trend right now, with 64 per cent citing it as important, beating out Tiktok/social video (54 per cent), and CTV/streaming (54 per cent). Telecom […]
Many successful musicians, actors and writers are struggling to make a living as a result of gaps in copyright protection, a lack of support for freelancers and unpredictable returns from music streaming, UK MPs have warned. A report, Creator remuneration, from the Culture, Media and Sport Committee of the House of Commons, highlights the precarious […]
A study has uncovered how consumers interact with AI vs human content in 2024. As more people start to use AI, consumer awareness of the tell-tale signs of content which is not human made is likely to increase. To put this to the test, Bynder ran a study to reveal how many people can tell when […]