Ahead of the Ministerial evidence session for its inquiry on Defending Democracy with the Minister for Security, Tom Tugendhat and the Secretary of State (DSIT) Michelle Donelan, the Joint Committee on the National Security Strategy (JCNSS) of the UK Houses of Parliament has published the final pieces of written evidence received from big tech and […]

Channel 4 reported it has delivered a three-fold year-on-year increase in UK viewing of full episodes of TV shows on YouTube in Q1, and its made-for-social network Channel 4.0. The first of a new quarterly update on Channel 4 social performance, based on UK views in 2024, highlights progress made against its Fast Forward strategy […]

Twice a year, Hub’s Battle Royale survey explores US consumers’ entertainment choices and behaviour across categories: premium video, social video, gaming, music, reading, podcasts and more. The latest wave of the study revealed new information about consumers’ taste for bundles, and the companies that are best positioned to offer them. Key findings from the Battle […]

Nielsen, the specialist in audience measurement, data and analytics, has released its sixth global Annual Marketing Report, revealing marketers’ priorities and plans to improve ROI in 2024 and beyond. The report, which surveyed nearly 2,000 global marketers, found that marketers continue to view social media, search, online/mobile video, and online/mobile display as the most effective […]

Fragmented media consumption and rising advertising costs are making it harder for brands to reach and connect with audiences. Increasingly, advertisers are leveraging the power of short-form video to build quality reach and drive business impact. Research from WARC, in partnership with TikTok, finds that adding short-form video to the media mix can improve brand […]

Channel 4.0, Channel 4’s digital brand, has announced the commission of new series Boss Pitches hosted by Nella Rose and GK Barry. TV presenter and online personality/YouTuber Rose and podcaster and TV personality Barry have a combined social media following of 6.3 million on TikTok and Instagram. In this six-part series produced by BBC Studios Entertainment, […]

According to WARC Media’s latest forecasts, social media is now the largest channel worldwide by advertising investment, having overtaken paid search last year, and is forecast to total $247.3 billion (€231.1bn) in 2024, up 14.3 per cent year-on-year. Data from GWI shows that time spent with social platforms has increased by 50 per cent since […]

Findings from the annual piracy consumer survey conducted by YouGov for the Asia Video Industry Association’s Coalition Against Piracy (CAP) suggest that despite a decrease in piracy on pirate TV boxes, pirate apps and streaming or torrent websites, there has been  an increase in the incidence of piracy across the region, climbing from 52 per […]

TikTok will restore millions of Universal Music tracks to its social media platform after the two companes settling a dispute over royalties. In an email to staff published the BBC, Universal’s boss Sir Lucian Grainge said TikTok had agreed to “key changes”, adding “under the new agreement, artist and songwriter compensation will be greater than […]

CreatorIQ, the creator marketing platform, is partnering with Snap to enable marketers to discover Snap creators, manage partnerships and measure results directly through the CreatorIQ platform.. As the creator marketing platform for more than 1,200 global advertisers including Logitech, Ulta Beauty, and Unilever, CreatorIQ will bring immediate scale and unique demand to the Snapchat platform. […]