If you have any type of online media business, you need an app to remain competitive. Even the greatest content and digital marketing campaigns will be nothing if you don’t provide this service to your customers. While it is an expensive outlay, the rewards are plentiful. They Allow Multiple Device Access The biggest advantage of […]

The advent of mobile sports betting apps has revolutionised the gambling industry by providing unprecedented access and convenience for users around the world. These applications not only cater to seasoned bettors but also welcome novices with user-friendly interfaces and comprehensive betting options. This article explores how mobile sports betting apps are breaking barriers and creating […]

Multichannel programmer UKTV has achieved record growth in 2023 for the network and its free streaming service UKTV Play. UKTV’s SOCI (Share of Commercial Impacts) reached 8.81 per cent, the highest ever for the seven channel network. The broadcaster also grew share by 5 per cent to a record 4.92 per cent, up from 4.70 […]

In a study of 100 popular apps, research from cybersecurity company Surfshark highlights entertainment apps, particularly Spotify and SoundCloud, share data with third parties the most, while YouTube collects significant amounts of user data. Out of the 10 analysed entertainment apps, almost half track some of the data points collected across platforms. Research is aided […]

In 2023 (January to November) there were over 2 billion plays of radio, music and podcasts on the BBC Sounds  app, as listeners continue to enjoy a wide range of audio content from across the BBC. Podcast listening saw an uplift of 34 per cent on BBC Sounds compared to the same period in 2022. […]

Virgin Media O2 has released its Year in Review which presents a deep dive of trends, habits and behaviours across its broadband, mobile and TV services, revealing that 2023 saw new usage records. The pandemic and Covid restrictions might be a thing of the past for some, but its impact on how Brits are now […]

A study from Juniper Research, the specialist in telecommunications markets, predicts OTT messaging apps will remain the dominant channel for conversational commerce. This is despite a fall in global market share of conversational commerce spend from 53 per cent in 2024, to 45 per cent in 2028. Much of this spend will be driven by […]

Roku has announced a strategic product and commercial partnership with Unity, a platform for creating and operating real-time 3D (RT3D) content, to help mobile app businesses easily expand their app install campaigns to TV streaming inventory. This partnership offers app marketers a seamless experience in executing TV streaming campaigns for mobile user acquisition, combining Roku’s […]

Nearly a quarter (24 per cent) of the Brits say they are frightened of having no phone service, one in ten (11 per cent) are terrified of slow WiFi speeds, and one in five (20 per cent) are now more scared of being ghosted on a dating app than the thought of real ghosts. A […]

While mobile phone calls are still a popular way to keep in touch with friends and family, most adults would rather go without them for a day than forgo their favourite messaging apps if they had to choose between them, according to research published by Ofcom. Online communication services like WhatsApp and Snapchat have become […]