Advanced Television

E&M

Forecast: Ad revs to hit $1trn in 2026

Despite economic headwinds, technological disruption and increased geographic and industry competition, the global entertainment & media (E&M) industry has continued to grow in 2023, with total revenues rising 5 per cent in 2023 to $2.8 trillion – outpacing overall economic growth cited by the IMF – according to PwC’s Global Entertainment & Media Outlook 2024-28. […]

July 17, 2024

Forecast: Italy E&M sector at €42bn by 2027

The Entertainment and Media (E&M) sector in Italy is worth over €35.9 billion, a value higher than pre-pandemic levels, thanks to a 3.7 per cent growth in 2022, according to research by PwC. The research analysed the performance of the 13 main segments – from cinema to music-radio-podcast, from video to books, and then periodicals, […]

October 20, 2023

Forecast: UK to remain Europe’s top E&M market

The UK is forecast to maintain its position as the leading entertainment and media market in Europe over the next four years according to PwC’s Global Entertainment & Media (E&M) Outlook 2023-2027. UK E&M revenue is expected to reach £85 billion (€99.1bn) in 2023 with growth forecast at a compound annual growth rate of 4 […]

June 27, 2023

Report: UK E&M companies hold their nerve

UK entertainment and media companies are holding their nerve despite the worsening economic outlook, and putting their trust in their digital investment strategies, according to a new report from consulting firm PwC. The report, UK Entertainment and Media Outlook (E&M) 2022-26: Trusting the digital path ahead, says that while there is short-term uncertainty in the […]

September 28, 2022

Report: E&M $2.3trn business

The global entertainment & media (E&M) industry surged ahead last year, strongly outpacing overall global economic growth, according to advisory firm PwC’s Global Entertainment & Media Outlook 2022-2026. Following a pandemic-related 2.3 per cent decline in 2020, E&M revenue rose a strong 10.4 per cent in 2021, from $2.12 trillion to $2.34 trillion (€2.24trn). With […]

June 21, 2022