Advanced Television

Research

Forecast: Ad revs to hit $1trn in 2026

Despite economic headwinds, technological disruption and increased geographic and industry competition, the global entertainment & media (E&M) industry has continued to grow in 2023, with total revenues rising 5 per cent in 2023 to $2.8 trillion – outpacing overall economic growth cited by the IMF – according to PwC’s Global Entertainment & Media Outlook 2024-28. […]

July 17, 2024

Report: European VoD market set for slowdown

The Western European VoD market is forecast to reach €30.5 billion by 2027, up from €25.7 billion in 2024. However, this reflects a significant slowdown from previous years, with a CAGR of just 6 per cent, according to the VOD in Europe 2024-2027 Report by Rome-based consultancy ITMedia Consulting. Paid VoD (SVoD & TVoD) is […]

July 17, 2024From Branislav Pekic in Rome

Barb completes 7k home panel expansion

Barb, the industry’s standard for understanding what people watch, has completed the increase in its nationally-representative panel of UK households from 5,150 homes to 7,000 homes. This is the largest-ever increase in reporting sample since Barb’s launch in 1981 and is part of Barb’s multi-year contracts, which run until the end of 2029. These are […]

July 17, 2024

France: Max in 5% of homes

Warner Bros Discovery’s SVoD Service Max, launched on June 11th in France, has already reached a 5 per cent penetration rate into French homes according to a study by NPA Conseil-Harris Interactive. While SVoD represents 56 per cent of the video market and 2.1 subscriptions per household on average with a peak at 5 services […]

July 17, 2024From Pascale Paoli-Lebailly in Paris

Report: Concerns over generative AI in news

While much of the news industry has set its sights on generative artificial intelligence and how it can support the production and distribution of news, little attention has been paid to how audiences feel about AI-powered innovation in journalism. This is no small matter in an already saturated media ecosystem where trust cannot be taken […]

July 17, 2024

Data: Smartphone sales increase

According to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, global smartphone shipments increased 6.5 per cent year over year to 285.4 million units in the second quarter of 2024 (2Q24). Although this marks the fourth consecutive quarter of shipment growth and builds the momentum towards the expected recovery this year, […]

July 16, 2024

Tesco Mobile tops UK mobile operator customer satisfaction

A new survey from telecommunications market specialist Juniper Research has ranked Tesco Mobile as the leading network operator in the UK for customer satisfaction in 2024. The comprehensive survey of 3,300 UK mobile subscribers assessed attitudes towards their chosen network operators and the services they provide. According to the study, the top five mobile operators […]

July 16, 2024

Research identifies SVoD ARPU-driving factors

‘500 channels and nothing to watch’ is the familiar refrain of customers frustrated with expensive cable packages. In today’s streaming world, a similar question remains: with so many platforms and abundance of content from which to choose, what’s worth paying for? Hub Entertainment Research’s annual Monetization of Video study reveals that even with consumers feeling […]

July 16, 2024

Analysis: YouTube content spend grows

The latest report from Ampere Analysis focuses on YouTube’s significance in the media market. With a unique business model that places advertising as its main source of revenue – thanks to its huge user base – the platform is rarely compared to TV. In this analysis, Ampere compares its investment in content to the major […]

July 15, 2024

Channel 4 streaming audience up 30% YoY

Barb data shows Channel 4’s streaming audience in June is up 30 per cent on the same month last year. Meanwhile, the channel continues to grow its overall audience, attracting new digital natives while migrating existing viewers to digital platforms, with 3 per cent year on year growth in viewing across streaming and linear combined […]

July 12, 2024