SalemNOW on VIZIO Smart TVs
October 24, 2023
Bitcentral, a provider of media workflows for broadcast and digital video, has announced that SalemNOW, a streaming service covering family, faith, news, and culture is now available on Smart TV manufacturer, VIZIO Smart TVs. The opportunity was provided due to Bitcentral being named a VIZIO Preferred Developer, enabling its customers to utilise ViewNexa to reach wider audiences and unlock new monetisation opportunities
Bitcentral’s ViewNexa allows partners to quickly and efficiently launch applications on VIZIO. VIZIO delivers immersive entertainment to connected TV households across the US.
The VIZIO platform provides millions of users with home screen access to must-have streaming apps, with a select group of companies chosen for its Preferred Developer Programme. The programme was created to optimise and accelerate the onboarding process for new content partners by providing a list of preferred developers specialising in building solutions for the VIZIO platform.
ViewNexa provides a unified workflow that simplifies video management, the consumer application experience, and distribution for content owners. By providing a full end-to-end solution, from content ingestion to the app experience, ViewNexa lowers the barriers to entry for customers, empowering content owners to deliver and monetise broadcast-grade experiences in new ways. ViewNexa offers flexible monetisation, providing users a new standard in OTT video app experiences, powering unique visual storytelling and relationship building.
Robert Ellis, General Manager, SalemNOW said: “Being a Bitcentral customer has brought about many exciting possibilities for SalemNOW to extend the reach of our content to new audiences. For Bitcentral to leverage its preferred developer status to get our platform on VIZIO will open avenues we would not have had access to beforehand.”
Greg Morrow, GM, ViewNexa, said: “We are delighted to be part of VIZIO’s Preferred Developer Program, and its audience reach offers our customers like SalemNOW, massive scale. Our continuing commitment to providing industry-leading streaming solutions means that our customers are always one step ahead of the curve.