Advanced Television

adidas

Sky Sports, adidas official apparel deal

Today, adidas becomes the official apparel partner for Sky Sports Golf, marking an exciting new chapter in the sport. The partnership will launch at The 152nd Open at Royal Troon, where adidas apparel will be worn by all of the Sky Sports on-screen team during live coverage. adidas and Sky Sports will ensure that every […]

July 15, 2024

Disney+ reveals UK Originals at Edinburgh TV Festival

At the Edinburgh TV Festival, The Walt Disney Company EMEA has revealed a raft of exclusive announcements including first looks, celebrity contributor reveals and a new documentary as part of their upcoming slate of UK Original titles for Disney+. Sean Doyle, Director, Unscripted, Disney+, EMEA, said: “We’ve spent the past year making ambitious documentaries with […]

August 23, 2023

Paramount, adidas partner on MTV Originals

Paramount Global has announced a partnership with adidas to launch a new music series –  MTV Originals. Produced by Velocity International, Paramount’s full-service branded content studio, alongside MediaCom UK, the music series will give three different artists, Bow Anderson, Che Lingo, and Self Esteem, the chance to re-imagine the iconic Queen track Radio Ga Ga, […]

August 23, 2022