Avid has extended its media production portfolio with the availability of MediaCentral | Sync, a secure backup solution available by subscription that protects television news organizations and other production environments against unexpected storage and database loss. MediaCentral | Sync enables disaster recovery and business continuity workflows by automatically replicating media and any associated metadata to a second production management system, minimizing the risk of production delays by ensuring simple, efficient and reliable data backups.

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MediaCentral | Sync is a seamless addition for MediaCentral production infrastructures, making it an easy and secure solution that ensures broadcasters can be confident that their content is always safe and accessible. It provides flexible media and metadata backup options, allowing users to choose when and where to back up specific assets through a web-based user interface, giving assurance that technical operations can be maintained in any situation. In addition to being fully integrated with Avid NEXIS storage, users can connect MediaCentral | Sync to multiple MediaCentral | Production Management systems while maintaining their existing workflows, gaining unprecedented protection as part of an end-to-end production solution.

“Downtime is simply not an option in today’s fast-paced, always-on production environments where having access to media in a timely manner is essential for success,” said Raul Alba, Director of Product Marketing – Media and Cloud, Avid. “Media organizations need confidence that, in the event of a disaster, their valuable content is safe​ and can be quickly restored without impacting production operations.”