William Hill bets on TVC for LED store transformation
July 10, 2024
Bolton-based AV integration specialist TVC Technology Solutions, a division of TVD Group, has transformed several of William Hill’s betting stores with impressive LED window displays. Designing and installing multiple state-of-the-art LED screens that not only attract attention, but also elevate the overall aesthetic of the stores and help to promote responsible gambling.
The installation of LED window displays was an effective way for William Hill to capture attention and communicate dynamic content. By considering factors such as brightness, pixel pitch, durability, and ease of maintenance, each LED display meets the specific needs of each location and enhances the shopfront’s visual appeal. The project also involved TVC providing and installing an eye-catching circular external LED sign to amplify brand awareness in and around the store’s vicinity.
The continuous display capability keeps promotional content prominently in view and proves to be more cost-effective in the long run. The absence of bezels in the LED panels’ design allows for a cohesive and visually appealing image that captures onlookers’ attention. These multi-panel modular displays are engineered for visibility from a distance, ensuring William Hill’s messages can be seen clearly in high-traffic areas.
William Hill, founded in the UK in 1934, is an iconic sports betting and gaming board. Their retail heritage, with over 1,300 high street shops, is a key differentiator for them in the marketplace. They have a major presence online also, following their digital expansion in 1998, which has seen their online presence grow exponentially through their industry-leading app. As a brand, they are committed to enabling their customers to play positively and responsibly, with various tools and systems that help them stay in control.
TVC is a division of the TVD Group, which recently transitioned to an employee-owned business. A leading UK provider in audio-visual solutions, dedicated to supplying, installing, and maintaining a diverse range of products across multiple industries.
Lucia Maguire, Managing Director at TVD Group, commented, “Transforming William Hill’s high street stores with our bespoke LED window displays has been an exciting venture. By leveraging cutting-edge technology, we’ve helped William Hill enhance brand awareness and promote responsible gambling. Our commitment to delivering high-quality solutions aligns perfectly with William Hill’s dedication to innovation and customer experience.”