Foxtel select Watching That to revolutionize their monitoring of ad-supported streaming
July 17, 2024
Watching That, a leading provider of advanced monitoring and analytics solutions tailored for ad-supported streaming platforms, proudly announces the adoption of its platform by Foxtel, Australia’s leading pay television provider. This strategic partnership emphasizes the industry’s focus on ad-supported streaming content, and the importance of leveraging Watching That’s cutting-edge technology to drive audience engagement, maximize ad revenue, and inform data-driven strategies.
Watching That’s platform offers a comprehensive suite of tools designed specifically for ad-supported streaming services. The Monitoring module, using ML-powered monitoring of all revenue systems, alerts users to any issues, providing peace of mind to the stretched ad operations teams and decreasing any downtime, which ties directly to revenue gained. By harnessing the power of real time analytics, Watching That enables its customers to enhance viewer experiences, improve ad targeting, and ultimately increase advertising revenue.
Cameron Church, Founder and CEO of Watching That, expressed his excitement: “We’re incredibly excited by the addition of Foxtel to the Watching That family. It’s further proof that to thrive in today’s dynamic and competitive market, streaming media publishers of all types must embrace next generation revenue performance monitoring. A second, minute or hour of revenue downtime can have a major impact on the overall success of the company. By selecting Watching That Foxtel has taken a game-changing step to prevent that downtime from happening.”
With a commitment to innovation and excellence, Watching That continues to redefine streaming monitoring and analytics, enabling media companies worldwide to thrive in an ever-evolving media ecosystem.