Advanced Television

ITVX

Wildling Pictures options Woman on the Edge

Toronto-based film and television production company Wildling Pictures has optioned the international best-selling novel Woman on the Edge by Samantha M. Bailey with coproducers, Toronto-based Little Mama Media for a series adaptation. The psychological thriller adaptation represents Wildling’s growing slate of high-end scripted TV series, following the launch of its TV division last year. In […]

July 12, 2024

21.6m watch England semi-final win on ITV

A peak of 21.6 million viewers across TV and streaming watched ITV’s coverage of England vs Netherlands on July 10th as Gareth Southgate’s team secured their place in the Euro 2024 final. This is the highest peak audience on a single channel since December 2022, when the nation watched England’s quarter-final game against France on […]

July 11, 2024By Nik Roseveare

Record month for ITVX

ITV’s Euro 2024 coverage, along with a new season of Love Island and a selection of new dramas drove record streaming numbers in June for ITVX, with 375.8 million streams across the month, making it ITVX’s best ever month in streaming, up 54 per cent year on year. June 30th also saw ITV’s biggest ever […]

July 4, 2024

ITVX launching Hayu Select

ITV has announced a deal with Hayu – the all-reality streaming service – to bolster ITVX Premium, the streaming platform’s subscription tier. The deal will see over 750 hours of content added to ITVX Premium in a branded area of ITVX called Hayu Select – which is scheduled to launch later this summer. Many of […]

July 3, 2024

Data: Netflix leads UK streaming in Q2; Prime Video close

Netflix continues to hold the reins of the UK streaming market in Q2 2024 with Prime Video closely following behind a 1 per cent gap, according to data from JustWatch – the international streaming guide. Meanwhile, ITVX and Now TV closely battle for 5th place with equal market share. Apple TV+ and ITVX are at […]

June 28, 2024

England vs Slovenia pulls ITV’s biggest audience of 2024

ITV’s biggest audience of 2024 watched England’s final Euro 2024 group game against Slovenia on June 25th. The match peaked at 15.4 million viewers on ITV1 and ITVX. England drew 0-0 with Slovenia but, despite another underwhelming performance, it was enough to see them top Group C and head into the knockout stage of the […]

June 26, 2024By Nik Roseveare

TRUE CRIME announces 4 new original productions

TRUE CRIME, the #1 factual entertainment channel in the UK amongst women 16+[1], part of a joint venture owned by AMC Networks International – UK and Paramount Global, has revealed four original productions coming to the channel in September, including a brand new three-part series about Elaine Parent, known as the ‘Chameleon Killer’, or ‘the […]

June 25, 2024

Banijay launching Mr Bean FAST channel

Banijay Rights, the distribution arm of Banijay Entertainment, has unveiled a dedicated Mr Bean: The Animated Series FAST channel. Marking the 30th FAST channel in Banijay Rights’ portfolio, the 24/7 channel – simply called Mr Bean – offers the first three seasons of Mr Bean: The Animated Series. Produced by Tiger Aspect Kids & Family […]

June 21, 2024By Nik Roseveare

ITV’s Douglas Is Cancelled explores cancel culture

ITV is readying to debut Douglas Is Cancelled – a four-part comedy drama about modern cancel culture, set in the world of television news, starring Hugh Bonneville, Karen Gillan, Ben Miles, Alex Kingston, Nick Mohammed and Simon Russell Beale – and written by Primetime Emmy and BAFTA Winning screenwriter Steven Moffat. The series sees national […]

June 19, 2024

SharkNinja renews This Morning sponsorship

ITV has announced that product design and technology company, SharkNinja, has renewed its headline sponsorship of ITV1’s This Morning until 2025. The established partnership will showcase both Shark and Ninja brands, building its reach across broadcast, digital, app, social, bespoke content, licensing, experiential, and product placement. The deal was brokered by ITV’s Commercial team with […]

June 14, 2024