Advanced Television

MLS

ROOT Sports, Willow by Cricbuzz partner to air Seattle Orcas’ MLC matches

Willow by Cricbuzz, offering more live, streaming and on-demand cricket than any other sports service, have announced a strategic partnership with ROOT SPORTS, the television home of the Seattle Mariners, Portland Trail Blazers, Seattle Seahawks, Seattle Seawolves, and Gonzaga Bulldogs. Under this agreement, ROOT SPORTS will broadcast Major League Cricket (MLC) matches live, delivering high-octane […]

July 11, 2024

Videocites expands relationship with Los Angeles FC

Videocites, specialists in next-generation AI-based social media measurement, has announced a renewed and expanded relationship with the Los Angeles Football Club (LAFC). Working with Videocites, LAFC saw over 1 billion net new impressions tracked in 2023 thanks to Videocites’ ability to capture data from user generated content (UGC) and additional social platforms. LAFC was able […]

June 10, 2024

Apple TV+ orders MLS docuseries

Apple TV+ and Major League Soccer (MLS) have announced an all-access docuseries exploring the unpredictable world of football in North America, produced in partnership with filmmakers Box to Box Films (Apple’s Make or Break, Formula 1: Drive to Survive). The new eight-part, panoramic documentary event, currently in production, offers both fans and new audiences a […]

January 12, 2024

Forecast: More platforms to board sports streaming bandwagon

As 2023 draws to a close, Brad Altfest, Managing Director of Media and Entertainment at Agora, provider of real-time engagement solutions, has shared his industry predictions for the coming year. Below Altfest shares his thoughts on what’s next for streaming:  The growing importance of Ultra Low Latency (ULL) streaming in sports for the purposes of […]

December 14, 2023

Apple TV app gets makeover

Apple has rolled out a redesigned Apple TV app. The simplified interface’s new sidebar allows users to quickly navigate the app, providing access to Apple TV+, Store (where users can buy and rent movies), and shortcuts to channels and apps viewersmay  already have, such as Disney+, Paramount+ and Max. “The redesigned Apple TV app makes […]

December 13, 2023

Relo Metrics launches Relo Census

Relo Metrics (formerly GumGum Sports), the AI-powered sponsorship analytics platform for real-time data decisions, has announced Relo Census, a sports sponsorship valuation data set and methodology offering broadcast and social media sponsor valuation for all assets and brands of all games in the NFL, MLB, NBA, NHL and MLS to start. Relo Census says it removes […]

November 7, 2023

Bleacher Report sports tier to launch on Max in US

Max and Warner Bros Discovery Sports have announced a Bleacher Report (B/R) Sports Add-On tier coming to Max starting October 5th.  The Bleacher Report Sports Add-On package will deliver a full slate of premium live sports, including MLB, NHL, NBA, NCAA Men’s March Madness, and US Soccer events, The Match, Emmy Award-winning studio shows such […]

September 20, 2023

Research: US broadcasters eye growing football fanbase

Research from Ampere Analysis highlights the growing popularity of football in America, with nearly 20 per cent of US sports fans now claiming it is their favourite sport. Today, football (or ‘soccer’ in the US) is the fourth most popular American sport, a figure that has grown rapidly from the last quarter of 2021. The […]

August 14, 2023

MLS Season Pass from Apple

Apple and Major League Soccer have confirmed that MLS Season Pass will launch February 1st 2023 — introducing a subscription service to fans in over 100 countries and regions that features every live MLS regular-season match, the entire playoffs, and the Leagues Cup, all with no blackouts. MLS Season Pass will bring MLS to its […]

November 17, 2022By Colin Mann

Apple, MLS sign 10 year rights deal

Apple and Major League Soccer (MLS) have announced that the Apple TV app will be the exclusive destination to watch every single live MLS match beginning in 2023. This partnership is a first for a major professional sports league and will allow fans around the world to watch all MLS, Leagues Cup, and select MLS […]

June 15, 2022