NTT DATA, a digital business and IT services leader, will be transforming the fan experience at The 152nd Open being played from July 14th to 21st at Royal Troon. As the official IT provider for one of the most prestigious golf Championships, NTT DATA has been pushing the boundaries of the fan experience for over […]
Triveni Digital, a specialist in NEXTGEN TV service delivery and quality assurance solutions, has announced the appointment of Anil Bhardwaj as the company’s new sales director for the Asia-Pacific (APAC) region. Bhardwaj will take on a leading role in bringing Triveni Digital’s ATSC 3.0 solutions to Indian broadcasters, underscoring the company’s commitment to supporting regional […]
Ryff, a pioneer of in-scene advertising (ISA) and virtual product placement (VPP), has partnered with Elonex, one of the UK’s most influential digital out of home (DOOH) media owners. The announcement was made at MAD//Fest in London, where the two companies unveiled ;In-Scene Out-of-Home;, an advertising model that enables Elonex to take Ryff’s inventory of […]
Persidera, a specialist in the market of media services for independent national TV and radio broadcasters, and MainStreaming, a player in media distribution services, have announced a strategic collaboration. The agreement will allow Persidera’s customers to benefit from top-level distribution services on an Edge Video Delivery Network, appropriately integrated into the new services provided by […]
International production studio, rights business and channel operator, Blue Ant Media, has chosen Blue Lucy’s BLAM platform for media supply chain automation. The multi-year contract announced today follows a competitive discovery process involving various vendors and a rigorous proof of concept in collaboration with independent technology consultants, Chromata Solutions. Headquartered in Toronto, with offices in […]
Anzu, the in-game advertising solution, and Cedara, the Carbon Intelligence Platform, have launched a global carbon measurement and compensation solution for intrinsic in-game advertising. This partnership offers advertisers worldwide insights and the option to compensate their carbon emissions. As part of the continued drive in AdTech towards carbon reduction, advertisers are increasingly seeking opportunities to […]
Bridge Technologies has further improved its already advanced Microbitrate analytics, integrated into the VB330, VB220 and VB120 and NOMAD monitoring solutions. This proprietary feature – unique amongst IP-based broadcast monitoring probes on the market – provides unparalleled insight into network performance, and is essential for broadcasters committed to maintaining superior Quality of Service (QoS) and […]
Supponor, a technology provider in virtual advertising for sports, has announced record deployment figures for its award-winning AI-based virtual advertising platform Supponor AIR. In a successful 2023-24 sports season, the technology was implemented in over 10,000 feeds at almost 3,000 live events at 200 stadiums and arenas across every continent, encompassing a wide variety of […]
Welsh language broadcaster S4C has ordered two seasons of Cyfrinachau’r Llyfgell/Best Kept Secrets, a show where celebrities explore their history and heritage by partnering with an archive or museum to delve into artifacts and documents. Produced by Slam Media the first season (4×60 minutes) will be broadcast in September 2024. The format will be internationally […]
Against the backdrop of the transformation of the media sector linked to the meeting of physical and virtual audiovisual production scenarios, Sony and Movie People have established a partnership aimed at integrating cutting-edge technologies with the most advanced industry expertise. The prestigious ultra-modern Virtual Production project will be realised in the Movie People production studios […]