ZDF migrates on to Avid’s MediaCentral
July 11, 2024
German public broadcaster ZDF has extended its long-standing relationship with Avid by migrating its existing asset management systems onto Avid’s MediaCentral | Cloud UX software platform.
The transition provides the broadcaster with a complete tool set to manage news and programme workflows and provides the possibility to expand all the way from ingest through to publication.
This latest agreement has been designed to support ZDF’s complex multi-site configuration, with one core media asset system located at its headquarters in Mainz and two supporting systems in Berlin and Düsseldorf.
Avid’s MediaCentral | Cloud UX provides ZDF’s production teams with robust remote collaboration enabling them to use the platform’s feature set within a current on-premise model. The feature set is also updated regularly with Avid’s latest innovations and enhancements.
ZDF Project Manager, Antje Lang, commented: “Our editorial teams have enthusiastically embraced the new possibilities with Avid MediaCentral | Cloud UX in their daily work. This new agreement with our long-term trusted partner Avid future-proofs our production tech, allowing us to accelerate our news and program production workflows.”
Avid Chief Sales Officer, Tom Evetts, added: “With a partnership stretching across more than 20 years, Avid is delighted to be at the heart of ZDF’s plan to transition its news and production operations to meet the challenges ahead, securely and reliably, through our cutting-edge MediaCentral | Cloud UX platform.”