The Western European VoD market is forecast to reach €30.5 billion by 2027, up from €25.7 billion in 2024. However, this reflects a significant slowdown from previous years, with a CAGR of just 6 per cent, according to the VOD in Europe 2024-2027 Report by Rome-based consultancy ITMedia Consulting. Paid VoD (SVoD & TVoD) is […]
Tubi, Fox Corporation’s ad-supported streaming service, is now live in the UK. Tubi has built momentum in North America by engaging viewers with a free, personalised streaming service that offers an extensive library of blockbuster movies, popular TV series, and exclusive Tubi Originals. With nearly 80 million monthly active users, Tubi has emerged as the […]
FreeWheel, a technology platform for the television advertising industry, has announced the launch of an enhanced product suite for programmatic transactions on live steaming events—including the Olympic and Paralympic Games Paris 2024. In addition, FreeWheel has released a report titled: It’s Only Live Once: How TV Advertisers Can Capture Audiences in the Moment…and How Streaming […]
Western European OTT TV episode and movie revenues will reach $48 billion (€44bn) in 2029, up from $31 billion in 2023, according to the Western Europe OTT TV & Video Forecasts report from analyst firm Digital TV Research. The UK will contribute $10 billion in 2029, Germany $9 billion, Italy $5 billion and France $7 […]
Western Europe will lose nearly 9 million pay-TV subscribers between 2023 and 2029 to reach 93 million – down by 8 per cent, according to the Western Europe Pay-TV Forecasts report from analyst firm Digital TV Research. This is nowhere near as bad as the US as pay-TV penetration will still be 53 per cent […]
ThinkAnalytics, a specialist in Al-based TV content discovery, viewer data insights, and targeted advertising, and Channel 4 have extended their partnership, after successfully using ThinkAnalytics Think360’s viewer behaviour insights and AI to pioneer personalised recommendations on Channel 4’s streaming service and across marketing and CRM campaigns. Channel 4 has integrated Think360 with its customer engagement […]
Marketing data and analytics company Kantar’s report, Game Changer: The evolution of live sports viewing in the US and Europe, which documents the evolution of live sports viewership, suggests that live sports are the key to unlocking growth in the highly fragmented streaming market. But streaming giants’ bets go beyond live action: sports-themed documentaries and […]
Netflix has announced it will start, with immediate effect, giving more insight into what subscribers are watching. In a blog post, the streamer said: “Starting today we will publish What We Watched: A Netflix Engagement Report twice a year. This is a comprehensive report of what people watched on Netflix over a six month period.” […]
Barb has outlined a timetable for the next major upgrade to CFlight: the availability of 14 widely-used traded audiences to enable buyers to assess campaign performance across these audiences. This month, Channel 4, ITV and Sky have begun to provide traded-audiences data for ingestion into CFlight, and alongside RSMB, will be testing the campaign results. […]
Sports fans crave more TV content but have trouble accessing it due to the fragmented nature of the sports rights market, according to Altman Solon’s 2023 Global Sports Media Survey. The survey of more than 2,500 sports fans from eight major global markets reveals that 59 per cent say they currently have trouble finding or […]