Tesco Mobile tops UK mobile operator customer satisfaction
July 16, 2024
A new survey from telecommunications market specialist Juniper Research has ranked Tesco Mobile as the leading network operator in the UK for customer satisfaction in 2024. The comprehensive survey of 3,300 UK mobile subscribers assessed attitudes towards their chosen network operators and the services they provide.
According to the study, the top five mobile operators providing the highest overall customer satisfaction, measured by net promoter score, are ranked:
- Tesco Mobile – 92 per cent
- giffgaff – 91 per cent
- EE – 86 per cent
- iD Mobile – 86 per cent
- Sky Mobile – 85 per cent
While Tesco Mobile ranked first for overall customer satisfaction, the survey found Tesco Mobile subscribers are the most satisfied with the cost of their subscription and the geographical coverage provided. This contrasts with overall responses, as these two factors were the most reported causes of customer dissatisfaction from all subscribers.
Consumer inflation in the UK has increased the pressure on subscribers to minimise outgoings, including their mobile contracts. Mobile subscribers are much more open to low-cost subscription offers and deals on handsets.
To capitalise on these findings, the report, UK Mobile Operator Consumer Satisfaction Survey 2024, recommends operators expand their contract offers to cater to lower-spending subscribers.
“The survey results show the economic downturns of the last few years in the UK have impacted how subscribers approach their connectivity needs,” advises report author Elisha Sudlow-Poole. “It is evident that operators in the UK must reassess their offerings to address this desire for low-cost service in the face of changing consumer demands.”