Advanced Television

Consumer Behaviour

Report: European VoD market set for slowdown

The Western European VoD market is forecast to reach €30.5 billion by 2027, up from €25.7 billion in 2024. However, this reflects a significant slowdown from previous years, with a CAGR of just 6 per cent, according to the VOD in Europe 2024-2027 Report by Rome-based consultancy ITMedia Consulting. Paid VoD (SVoD & TVoD) is […]

July 17, 2024From Branislav Pekic in Rome

Barb completes 7k home panel expansion

Barb, the industry’s standard for understanding what people watch, has completed the increase in its nationally-representative panel of UK households from 5,150 homes to 7,000 homes. This is the largest-ever increase in reporting sample since Barb’s launch in 1981 and is part of Barb’s multi-year contracts, which run until the end of 2029. These are […]

July 17, 2024

France: Max in 5% of homes

Warner Bros Discovery’s SVoD Service Max, launched on June 11th in France, has already reached a 5 per cent penetration rate into French homes according to a study by NPA Conseil-Harris Interactive. While SVoD represents 56 per cent of the video market and 2.1 subscriptions per household on average with a peak at 5 services […]

July 17, 2024From Pascale Paoli-Lebailly in Paris

Report: Concerns over generative AI in news

While much of the news industry has set its sights on generative artificial intelligence and how it can support the production and distribution of news, little attention has been paid to how audiences feel about AI-powered innovation in journalism. This is no small matter in an already saturated media ecosystem where trust cannot be taken […]

July 17, 2024

Tesco Mobile tops UK mobile operator customer satisfaction

A new survey from telecommunications market specialist Juniper Research has ranked Tesco Mobile as the leading network operator in the UK for customer satisfaction in 2024. The comprehensive survey of 3,300 UK mobile subscribers assessed attitudes towards their chosen network operators and the services they provide. According to the study, the top five mobile operators […]

July 16, 2024

Research identifies SVoD ARPU-driving factors

‘500 channels and nothing to watch’ is the familiar refrain of customers frustrated with expensive cable packages. In today’s streaming world, a similar question remains: with so many platforms and abundance of content from which to choose, what’s worth paying for? Hub Entertainment Research’s annual Monetization of Video study reveals that even with consumers feeling […]

July 16, 2024

Channel 4 streaming audience up 30% YoY

Barb data shows Channel 4’s streaming audience in June is up 30 per cent on the same month last year. Meanwhile, the channel continues to grow its overall audience, attracting new digital natives while migrating existing viewers to digital platforms, with 3 per cent year on year growth in viewing across streaming and linear combined […]

July 12, 2024

21.6m watch England semi-final win on ITV

A peak of 21.6 million viewers across TV and streaming watched ITV’s coverage of England vs Netherlands on July 10th as Gareth Southgate’s team secured their place in the Euro 2024 final. This is the highest peak audience on a single channel since December 2022, when the nation watched England’s quarter-final game against France on […]

July 11, 2024By Nik Roseveare

Research: How to measure SVoD success

Research by academics at the Universitat Oberta de Catalunya (UOC) has sought to establish how it is possible to tell whether streamed films or series work, suggesting that quantitative information should be enriched with other dimensions of consumption. Noting that advertising investment within the television streaming market is forecast to grow from the more than […]

July 10, 2024By Colin Mann

Research: Late action boosts ad values in Euro 2024 QFs

Football fans were treated to some decisive action late in the game in each of the Euro 2024 quarter-finals. From last gasp equalisers and winners to penalty shootouts, the action really came in the second half and beyond in each match. As a result, the viewing and advertising trends from Yospace, the dynamic ad insertion […]

July 10, 2024