For the fifth year in a row, Netflix is the leading ‘must keep’ TV brand in the US, according to the 17th annual Must Keep TV Report from Solutions Research Group (SRG). The 2024 research is based on 1,400 interviews across the US with consumers aged 12 and older and conducted in May 2024. ABC, […]
Snap and Samba TV, a provider of TV technology for audience data and omniscreen measurement, have revealed research results that show how Snapchat campaigns have a significant impact in driving audiences to watch new shows and stream movies. By tapping into Snapchat’s audience of over 800 million monthly active users, the analysis showed that Snapchat […]
Ahead of the launch of UKTV’s new U streaming platform on July 16th, research from UKTV shows that Britain is a nation of TV addicts – with three and a half weeks a year spent in front of the television, the equivalent of four and a half years across an average adult’s lifetime. What’s more, […]
In Q1 2024 Netflix and Prime Video returned to dominance in Original commissioning, having been challenged in recent years by the launch of studio-backed SVoD platforms. According to a report by Ampere Analysis, Netflix commissioned its highest number of new titles since Q3 2021, and Prime Video set a new record for its quarterly commissions. […]
ITV drew its biggest audience in two years on June 30th as a peak audience of 18.4 million watched England eliminate Slovakia from the Euro 2024 tournament across ITV1 and ITVX. An average audience of 15.6 million tuned in for the game – equating to 66 per cent of the nation’s TV audience -which saw […]
Precise TV, the contextual video company driving business outcomes for brands, has released its latest Precise Advertiser Report: Kids (PARK). With the help of research agency Giraffe Insights, the report looks at US media consumption habits, buying journey behaviours and purchase decisions of parents and kids aged two to 12 years old (Generation Alpha). Major […]
According to the UN, electronic waste (e-waste) is the world’s fastest-growing domestic waste stream, with production expected to reach 82 million tonnes globally per year by 2030, this includes items such as mobile phones, laptops, MP3 players, plugs and batteries. With e-waste increasingly impacting lives across the globe, and the World Health Organisation calling e-waste […]
Netflix continues to hold the reins of the UK streaming market in Q2 2024 with Prime Video closely following behind a 1 per cent gap, according to data from JustWatch – the international streaming guide. Meanwhile, ITVX and Now TV closely battle for 5th place with equal market share. Apple TV+ and ITVX are at […]
Data from Kantar Media TGI is showing that 9 per cent of UK adults say they usually watch political programmes on TV, which equates to around 5 million people. That is a higher proportion than those that watch chat shows, science programmes or arts & culture series. Digging into this 9 per cent, the data […]
Moloco, a specialist in operational machine learning (ML) and performance advertising, together with independent research company YouGov, has announced the findings of the Consumer Perceptions of Ads on Streamers Survey 2024. More than 1,000 consumers in the U.S. were surveyed for their perspective on advertising on streaming media platforms. Overall, the results signal a tipping point […]