Advanced Television

Research

21.6m watch England semi-final win on ITV

A peak of 21.6 million viewers across TV and streaming watched ITV’s coverage of England vs Netherlands on July 10th as Gareth Southgate’s team secured their place in the Euro 2024 final. This is the highest peak audience on a single channel since December 2022, when the nation watched England’s quarter-final game against France on […]

July 11, 2024By Nik Roseveare

Forecast: Earth Observation satellites set to triple

The global Earth Observation (EO) satellite market is forecast undergo substantial growth over the coming decade, with the number of EO satellites in orbit expected to almost triple as the manufacturing market grows by 40 per cent and the value of the launch market increases by 55 per cent. The latest Earth Observation Satellite Systems […]

July 11, 2024

Research: How to measure SVoD success

Research by academics at the Universitat Oberta de Catalunya (UOC) has sought to establish how it is possible to tell whether streamed films or series work, suggesting that quantitative information should be enriched with other dimensions of consumption. Noting that advertising investment within the television streaming market is forecast to grow from the more than […]

July 10, 2024By Colin Mann

Research: Late action boosts ad values in Euro 2024 QFs

Football fans were treated to some decisive action late in the game in each of the Euro 2024 quarter-finals. From last gasp equalisers and winners to penalty shootouts, the action really came in the second half and beyond in each match. As a result, the viewing and advertising trends from Yospace, the dynamic ad insertion […]

July 10, 2024

Data: 24% of sports fans watching Euro 2024 in pub

As Gareth Southgate’s England team prepare for this evening’s [July 10th] semi-final clash against The Netherlands, Kantar Media TGI has looked into how audiences have been engaging with the UEFA Euro 2024 tournament. Kantar Media’s GB TGI data found that: Football is unrivalled when it comes to drawing people into pubs: 24 per cent of […]

July 10, 2024

Study: Culturally relevant content key for black audiences

The availability of culturally relevant content plays a major role in which platforms and services Black TV content viewers decide to use, according to Horowitz Research’s annual report, FOCUS Black Volume I: Subscriptions 2024. The report, which tracks the evolution of the pay and free TV, streaming, internet and mobile environment among Black Americans, finds […]

July 10, 2024

Beverly Hills Cop: Axel F debuts at Netflix #1

Beverly Hills Cop: Axel F, starring the legendary Eddie Murphy, debuted at #1 on Netflix’s English Films List in the week commencing July 1st with 41 million views, making it the most-watched title of the week. The movie sees Murphy return to his breakout role 30 years after the release of Beverly Hills Cop III. […]

July 10, 2024

Research: 42% of US consumers are SVoD resubscribers

Research from Ampere Analysis shows that Disney+ subscribers who had previously churned and then returned (‘resubscribers’) to take the Disney+/Hulu/ESPN+ bundle are 59 per cent less likely to churn within 12 months than those who take Disney+ alone. This finding suggests bundling streaming services will have a significant impact on the 42 per cent of […]

July 8, 2024

16.8m watch England knock out Switzerland on BBC

The BBC’s coverage of England’s win over Switzerland at Euro 2024 on July 6th drew in more than three quarters of the nation’s TV viewers. England won via a penalty shootout after Breel Embolo’s goal for Switzerland was matched by a late equaliser from Bukayo Saka in regular time as the only two goals of […]

July 8, 2024By Nik Roseveare

Argentina, Japan, Uruguay rise on Netflix ISP Speed Index

Eighty-eight per cent of Internet Service Providers (ISPs) stayed at their same speed in June with a few notable increases and decreases on the Netflix ISP Speed Index – a monthly update on which ISPs provide the best prime-time Netflix streaming experience.  Thirty-six countries and regions were in the top performance tier in June: Argentina, […]

July 8, 2024