Barb, the industry’s standard for understanding what people watch, has completed the increase in its nationally-representative panel of UK households from 5,150 homes to 7,000 homes. This is the largest-ever increase in reporting sample since Barb’s launch in 1981 and is part of Barb’s multi-year contracts, which run until the end of 2029. These are […]

Barb data shows Channel 4’s streaming audience in June is up 30 per cent on the same month last year. Meanwhile, the channel continues to grow its overall audience, attracting new digital natives while migrating existing viewers to digital platforms, with 3 per cent year on year growth in viewing across streaming and linear combined […]

Barb, the industry’s standard for understanding what people watch, has issued an invitation to tender (ITT) for Barb Data Hub, a new centralised system for accessing its viewing figures. As part of its strategic priorities, Barb is undergoing a change in its data distribution strategy and is planning to set up a centralised Barb Data […]

BARB data shows Channel 4 is the only major UK broadcaster to grow overall viewing across streaming and linear in 2024. In addition, across the first half of the year, Channel 4’s streaming audience has grown faster than any of the major streaming-only platforms (Netflix, Prime Video, Disney+), with a 32 per cent year on […]

Barb has released data from its Establishment Survey showing that 19.5 million UK homes (67.9 per cent) had access to an SVoD service in Q1 2024, an increase from 18.8m UK homes (65.4 per cent) in Q4 2023. Discovery+ joins the tracker for the first time and Apple TV+ has reached a new high watermark […]

Barb, the UK industry’s standard for understanding what people watch, has made a commitment to work more closely with the Media Rating Council (MRC) by becoming a member of the US-based auditor of audience-measurement services. Like Barb, the MRC’s focus is audience measurement. Established over 60 years ago at the request of US Congress, the […]

Barb, the industry’s standard for understanding what people watch, has issued the final part of its invitation to tender (ITT) for the next iteration of its audience measurement service, which aims to extend Barb’s integration of big data and panel data. Earlier, this May Barb shared an ITT for the methodology, data processing and delivery […]

Barb has issued an invitation to tender (ITT) for the next iteration of its audience measurement service, which aims to extend Barb’s integration of big data and panel data. Barb’s strategy has long been underpinned by the belief that audience measurement requires both panel and big data. This strategy, brought to life through Dovetail Fusion, […]

Channel 4 delivered its biggest ever month of streaming in March, with viewing up 40 per cent year-on-year to 6.9 billion viewer minutes, boosted by growth from young viewers and a trio of new factual titles. BARB data for the first quarter of 2024 – published as the channel pursues its Fast Forward strategy to […]

Barb, the industry’s standard for measuring what people watch, has appointed Sara Cheeseman as Finance Director. Working alongside Justin Sampson, Chief Executive, she will be responsible for leading the company’s financial strategy and operations through annual budgeting and ongoing financial monitoring, as well as financial performance reporting to the board of directors. Working closely with […]