Spending on digital video advertising is expected to jump 16 per cent to $62.9 billion in 2024, according to the IAB. The increase comes after a 15 per cent increase in 2023 and a 21 per cent hike in 2022 and outrun the growth in total advertising spending. The IAB expects digital to have the […]
Football may not be coming home for England fans, but it’s not just the Spanish that will be celebrating success at Euro 2024. Data insights from Yospace, the dynamic ad insertion company, gathered from ad-funded broadcaster customers across four continents, show that almost 6 billion addressable ads were stitched across the four weeks of the […]
The DVB Steering Board has approved the publication of an update to DVB’s Targeted Advertising specifications as well as commercial requirements for the addition of a new CDN-related functionality to DVB-I and DVB-DASH. Both documents are available from the DVB specification library as BlueBooks. DVB’s specifications for Targeted Advertising come in three parts. DVB-TA Part […]
Roku, the streaming platform, has announced Roku Exchange, a TV streaming-first advertising technology solution that connects ad inventory with advertiser demand. Roku Exchange aims to ensure a direct path between premium ad inventory and iys programmatic ecosystem to deliver greater effectiveness for clients. Combining Roku’s advertising supply with identity data and AI-driven optimisation capabilities, advertisers […]
Planet V, ITV’s proprietary, self-service addressable advertising platform, has reported £1 billion (€1.18bn) in bookings since its launch in October 2020. Major agencies, independents, regional agencies and in-house client teams are using Planet V as an intuitive, self-serve platform, allowing them to streamline their approach to planning and buying addressable campaigns on ITVX. The platform […]
OpenX Technologies, the omnichannel supply-side platform, has announced the international expansion of TV by OpenX to Australia, France, Germany, Italy, Japan, Spain and the UK. In parallel, OpenX is enhancing TV by OpenX in the US to deliver future-proofed and differentiated data-driven curation to high-quality biddable CTV. TV by OpenX exclusively consists of broadcast-quality and […]
ITV, the UK’s largest commercial broadcaster, is using an API-driven first-party ad server developed by data and AI leader, SAS, to deliver personalised advertising to the 40 million registered users of its content hub, ITVX. A year after its launch, as well as 40 million registered viewers, ITVX boasted 2.7 billion streams which was a new […]
Entertainment technology company TiVo has debuted its TiVo One cross-screen ad platform, combining ad inventory across multiple end-points in the home and the car empowering advertisers to optimise branded campaigns to their desired audiences with advanced forecasting, precise targeting and robust measurement capabilities. TiVo One is the latest service to be added to TiVo parent […]
Video software company, Synamedia, has announced that beIN Media Group has selected Synamedia Iris for the launch of a new broadcast advertising offering that is the first of its kind in the Middle East & North Africa (MENA). Using the Synamedia Iris addressable advertising platform, beIN will be able to create new, targeted advertising inventory […]
Broadpeak, a provider of content delivery network (CDN) and video streaming solutions, has announced that French TV network TF1 is powering targeted ad insertion on its TF1+ streaming service with Broadpeak’s broadpeak.io Dynamic Ad Insertion service. TF1+ represents the first live addressable TV service monetised at the spot level using server-side technology (SSAI) from Broadpeak. […]