Disney’s Young Woman and the Sea, the extraordinary true story of Trudy Ederle, the first woman to successfully swim the English Channel, will begin streaming on Disney+ July 19th. The inspirational drama, which was released in cinemas May 31st, was warmly received by critics. The movie stars Daisy Ridley as the accomplished swimmer who was born to immigrant […]
VideoAmp, a media measurement company, has announced a strategic collaboration with Snap. The social technology platform will integrate its first-party data, video, and augmented reality (AR) inventory into VideoAmp’s cross-platform planning solution, enabling advertisers to make strategic budget allocations to reach audiences across linear TV, streaming and digital platforms. Leveraging VideoAmp’s big data and tech […]
Research by academics at the Universitat Oberta de Catalunya (UOC) has sought to establish how it is possible to tell whether streamed films or series work, suggesting that quantitative information should be enriched with other dimensions of consumption. Noting that advertising investment within the television streaming market is forecast to grow from the more than […]
Football fans were treated to some decisive action late in the game in each of the Euro 2024 quarter-finals. From last gasp equalisers and winners to penalty shootouts, the action really came in the second half and beyond in each match. As a result, the viewing and advertising trends from Yospace, the dynamic ad insertion […]
Formula E has announced that the Hankook London E-Prix, the final two rounds of the ABB FIA Formula E World Championship, will be broadcast on free-to-air TV channel Quest in the UK and Ireland. Viewers will be able to watch the Season 10 victor of the all-electric motorsport series be crowned World Champion onQuest via […]
As Gareth Southgate’s England team prepare for this evening’s [July 10th] semi-final clash against The Netherlands, Kantar Media TGI has looked into how audiences have been engaging with the UEFA Euro 2024 tournament. Kantar Media’s GB TGI data found that: Football is unrivalled when it comes to drawing people into pubs: 24 per cent of […]
The availability of culturally relevant content plays a major role in which platforms and services Black TV content viewers decide to use, according to Horowitz Research’s annual report, FOCUS Black Volume I: Subscriptions 2024. The report, which tracks the evolution of the pay and free TV, streaming, internet and mobile environment among Black Americans, finds […]
AudienceXpress, Comcast’s video media sales house, has announced its partnership with brand lift measurement company On Device to offer advertisers the ability to measure the effectiveness of their campaigns across all video inventory types, including CTV. Focusing on international markets, the partnership will see brands that use the media buying company AudienceXpress leveraging On Device’s […]
Beverly Hills Cop: Axel F, starring the legendary Eddie Murphy, debuted at #1 on Netflix’s English Films List in the week commencing July 1st with 41 million views, making it the most-watched title of the week. The movie sees Murphy return to his breakout role 30 years after the release of Beverly Hills Cop III. […]
Charter Communications and TelevisaUnivision have announced the new ad-supported premium subscription version of ViX Premium with Ads, is now available at no additional cost to Spectrum customers in the US who have access to Univision as part of their Spectrum TV Select or Mi Plan Latino packages. Through the companies’ new multi-year agreement, customers can […]