Today, adidas becomes the official apparel partner for Sky Sports Golf, marking an exciting new chapter in the sport. The partnership will launch at The 152nd Open at Royal Troon, where adidas apparel will be worn by all of the Sky Sports on-screen team during live coverage. adidas and Sky Sports will ensure that every […]
Tayto Group, specialists in Pork Snacks, has announced it will be sponsoring coverage of darts on Sky Sports. The new deal was created in partnership by Sky Media, the advertising arm of Sky and integrated marketing agency, Bray Leino. The campaign sees the first ever TV campaign for Tayto’s pork snacks range. The campaign kicks […]
Sky Sports viewing figures for SPFL matches for the 2023/34 season have risen significantly – with nearly 2.5 million extra viewers tuning in for matches. Sky Sports reports a year-on-year rise of 24 per cent for peak audiences from games in the Scottish Professional Football League’s Premiership in season 2023/24. A total cumulative audience of […]
Sky Sports and ITV have reached an agreement in principle which will allow all UK football fans to watch free-to-air coverage of select Carabao Cup and Championship fixtures. The new deal starts in January 2025, commencing with the Carabao Cup semi-finals, running until the end of the 2026/27 season and means ITV will jointly broadcast […]
In English football, approximately 3,700 male players and 1,100 female players play in their respective top four divisions. Only 0.6 per cent of them have South Asian heritage. To explore the underrepresentation and emerging contributions of British South Asian people in football, Sky Sports News is proud to announce the release of its new documentary, […]
Sky Sports is readying to draw the curtain on a record-breaking Premier League (EPL) season. Heading into the final weekend, a total of 16.3 million viewers have tuned in to watch the Premier League this season, which is up 4 per cent on last year, which itself was a record-setting season. Across the EPL, EFL, […]
Sky has announced it will launch Sky Sports+ this August, a service it says will be “transformational in the amount of choice sports fans will have access to via live streams, the mobile app and a dedicated new channel, all at no extra cost”. With more coverage from the English Football League (EFL), both tennis […]
The English Football League (EFL) and IMG have announced a deal which will see IMG deliver a major upgrade to the EFL’s broadcast and streaming output over the next five seasons. With record domestic and international broadcast deals in place from the 2024/25 season until 2028/29, the EFL says it is committing to an increased […]
Sky Media has announced Optimum Nutrition as the Official Nutrition Partner of Sky Sports. The campaign marks the first foray of Optimum Nutrition into UK TV advertising. This year Optimum Nutrition is expanding their marketing strategy to harness the scale of TV and VoD platforms. Working in partnership with Sky Sports, the partnership will help […]
Sky Sports has extended the broadcast rights to the Women’s Super League (WSL) for the 2024/25 season, and will show up to 44 live matches. WSL on Sky Sports sits alongside a vast offering of domestic football every season including 128 games from Premier League, over 1,000 EFL fixtures including every match from the League […]