Tayto sponsors Sky Sports darts
July 12, 2024
Tayto Group, specialists in Pork Snacks, has announced it will be sponsoring coverage of darts on Sky Sports. The new deal was created in partnership by Sky Media, the advertising arm of Sky and integrated marketing agency, Bray Leino. The campaign sees the first ever TV campaign for Tayto’s pork snacks range.
The campaign kicks off on July 13th with the World Matchplay tournament in Blackpool and continues all the way through to January 3rd 2025 culminating in the epic finale of the World Darts Championship at Alexandra Palace.
Running across four major tournaments, this campaign will be viewed by an estimated 6 million people delivering almost 300 million views. In the TV campaign for pork snacks, Tayto will shine a spotlight on their top-selling pork snacks – Mr Porky Original Scratchings, Mr Porky Crispy Strips and Midland Snacks’ traditional Hand Cooked Pork Scratchings.
“We’re incredibly excited to be partnering with Sky Sports on this landmark TV sponsorship,” commented Tayto’s Marketing Director Matt Smith. “Darts and pork scratchings are the perfect partnership. Helped by the ‘Luke Littler effect’, darts is on a roll, as are pork snacks as the fastest growing segment in Savoury Snacks.”
Andy Benningfield, Head of Broadcast at Bray Leino, added: “In life, there are some perfect doubles. Lennon and McCartney, strawberries and cream, tea and biscuits, and now, pork snacks and darts on Sky Sports. The partnership between Tayto Group’s pork snacks and Sky Media really is tops and we’re delighted to play matchmaker. We’re sure that viewers of the darts will agree Tayto Group has hit a nine darter with this campaign.”