Spending on digital video advertising is expected to jump 16 per cent to $62.9 billion in 2024, according to the IAB. The increase comes after a 15 per cent increase in 2023 and a 21 per cent hike in 2022 and outrun the growth in total advertising spending. The IAB expects digital to have the […]
Tayto Group, specialists in Pork Snacks, has announced it will be sponsoring coverage of darts on Sky Sports. The new deal was created in partnership by Sky Media, the advertising arm of Sky and integrated marketing agency, Bray Leino. The campaign sees the first ever TV campaign for Tayto’s pork snacks range. The campaign kicks […]
TGI Sport, a specialist in sports technology and media rights, has announced an agreement to acquire Supponor, the live media virtual advertising company, with proprietary technologies and software that delivers virtual ads across live sports broadcasts worldwide. The deal is scheduled to close mid-summer. Since 2019, TGI Sport has been a Supponor minority shareholder, collaborating […]
The DVB Steering Board has approved the publication of an update to DVB’s Targeted Advertising specifications as well as commercial requirements for the addition of a new CDN-related functionality to DVB-I and DVB-DASH. Both documents are available from the DVB specification library as BlueBooks. DVB’s specifications for Targeted Advertising come in three parts. DVB-TA Part […]
Football fans were treated to some decisive action late in the game in each of the Euro 2024 quarter-finals. From last gasp equalisers and winners to penalty shootouts, the action really came in the second half and beyond in each match. As a result, the viewing and advertising trends from Yospace, the dynamic ad insertion […]
As Gareth Southgate’s England team prepare for this evening’s [July 10th] semi-final clash against The Netherlands, Kantar Media TGI has looked into how audiences have been engaging with the UEFA Euro 2024 tournament. Kantar Media’s GB TGI data found that: Football is unrivalled when it comes to drawing people into pubs: 24 per cent of […]
With Euro 2024 well underway, viewers are likely receiving a barrage of gambling advertisements across their TV and social media. Some of this year’s advertisements have been hilarious – like Paddy Power’s ‘England are my favourite’ ad. However, as we near the 70th anniversary of TV advertisements in Britain, it’s time to wonder: what was […]
Channel 4 Sales, the social content partner for brands, is teaming up with cat litter brand Ever Clean to deliver a second season of digital-first series, Existential World of Cats, that aims to help cat-owners understand their pets. From now until July 29th, the series will feature across Channel 4’s Instagram, TikTok, YouTube and Facebook […]
The Cultural Power of Cinema is the latest edition of Digital Cinema Media’s (DCM) Building Box Office Brands series, created in partnership with Burst Your Bubble. The study reveals cinema’s leading role in co-viewing experiences (98 per cent) and how brands using the medium can in turn maximise commercial and social impact. Against a backdrop […]
Channel 4 Sales has secured Pernod Ricard UK as sponsor of E4’s prime entertainment strand. The creative will be present across E4 and Channel 4 streaming and demonstrates Channel 4’s unique capability for brands to tap into the younger skewing audience with 3.6 per cent of viewing to E4 coming from 18-24s compared with the […]