Snap and Samba TV, a provider of TV technology for audience data and omniscreen measurement, have revealed research results that show how Snapchat campaigns have a significant impact in driving audiences to watch new shows and stream movies. By tapping into Snapchat’s audience of over 800 million monthly active users, the analysis showed that Snapchat […]

TV measurement company, iSpot.tv, has released the first in a series of data-driven research reports that highlight the need for more precise ad buying during live sports programming. Every Second Counts, authored by Dave Coletti, iSpot VP of Sports Insights and Strategy, examines the differences between the industry-standard Average Commercial Minute (ACM) measurement of ads […]

Sky Media, the advertising sales arm of Sky, has unveiled a new metric from research which aims to elevate the conversation around attention. Attention metrics have been a hot topic in the industry, but Sky Media, together with Differentology, are introducing an ‘ADsorption Index’ which moves the conversation on from purely ‘eyes on screen’ to […]

Moloco, a specialist in operational machine learning (ML) and performance advertising, together with independent research company YouGov, has announced the findings of the Consumer Perceptions of Ads on Streamers Survey 2024. More than 1,000 consumers in the U.S. were surveyed for their perspective on advertising on streaming media platforms. Overall, the results signal a tipping point […]

Warner Bros Discovery (WBD) has announced a new sponsorship agreement with Samsung, a Worldwide Olympic and Paralympic Partner. Home of the Olympics in Europe, WBD will harness two of its sports brands – Eurosport and Bleacher Report – to further elevate its sports storytelling while connecting Samsung with Olympic culture and fan-first moments through its […]

Gambling advertisements flicker across television screens, enticing viewers with the promise of big wins. However, this captivating industry operates within a complex web of regulations. Understanding the laws governing these advertisements, without clear headers identifying them, is crucial for broadcasters and advertisers. Several key reasons underpin the regulations surrounding gambling advertisements: ● They exist to […]

Equativ, the independent adtech platform, has announced the availability of Integral Ad Science (IAS) pre-bid targeting categories on Equativ Buyer Connect (EBC). IAS, a media measurement and optimisation platform, will use its predictive technology to allow EBC users (agencies, publishers and curators) to create inventory packages based on media quality criteria that protect the brand […]

Although the gaming and ecommerce sectors have seen the most significant adoption of the metaverse technology in recent years, its use in other markets like digital marketing will explode in the future. According to data presented by OnlyAccounts.io, the global metaverse advertising industry is expected to grow by 315 per cent and reach a value […]

Yahoo DSP has announced the expansion of its measurement capabilities through strategic partnerships with Comscore, iSpot and Samba TV. As CTV advertising investments continue to increase, so does the need for comprehensive CTV measurement. In response, TV measurement providers are innovating as the landscape shifts towards a multi-currency reality, and advertisers require partners that align […]

Integral Ad Science (IAS), a media measurement and optimisation platform, is expanding its collaboration with Microsoft Advertising to provide post-bid third-party brand safety and suitability, viewability, and invalid traffic measurement across Microsoft’s advertiser solutions, including the Microsoft Advertising Platform and Microsoft Invest, which means advertisers can benefit from verification reporting on Microsoft’s proprietary audience data, […]