As the 2024 US presidential election heats up, leading programmatic media partner MiQ has unveiled new election TV data that exposes a significant frequency imbalance in political advertising: 20 per cent of households received over 80 per cent of ad impressions on both CTV and linear TV, highlighting the urgent need for political advertisers to […]

Titan OS, a European technology, entertainment, and advertising company, has announced the launch of Titan Ads, a marketplace for Connected TV (CTV). Headquartered in Barcelona, Titan OS and Titan Ads operate in key European markets, leveraging the content and advertising expertise of its local teams in markets such as the UK, Germany, France, Spain & […]

Fox Corporation and advertising technology player The Trade Desk have announced their newly expanded partnership to bring innovation to advertisers to help them reach their audiences and measure campaign performance to meet their business objectives. “The commitment to the deepening of our relationship with The Trade Desk highlights our belief in their vision for premium […]

Yahoo Advertising has unveiled Yahoo Creative, its full-stack data-powered ad creative solution. Yahoo Creative was developed in partnership with Innervate, a specialist in dynamic customer experience orchestration. At launch, brands, like Princess Cruises are actively using Yahoo Creative, which works across the Yahoo DSP and will be interoperable with other advertising technology platforms. As online […]

FreeWheel, a technology platform for the television advertising industry, has announced the launch of an enhanced product suite for programmatic transactions on live steaming events—including the Olympic and Paralympic Games Paris 2024. In addition, FreeWheel has released a report titled: It’s Only Live Once: How TV Advertisers Can Capture Audiences in the Moment…and How Streaming […]

Magnite, the independent sell-side advertising company, and Spectrum Reach, the advertising sales business of Charter Communications, have announced an expanded partnership that enhances programmatic ad-buying access across Spectrum Reach’s library of linear and streaming television inventory. With the agreement, Spectrum Reach will expand on the current use of Magnite’s technology, which is focused on delivering […]

Cognitiv, a provider of deep learning AI for marketers, has announced a partnership with Adform, the media buying platform, to exclusively provide ContextGPT, Cognitiv’s GPT AI-based contextual targeting across the major European languages. This is the first time that GPT AI based contextual targeting is available to digital advertisers in Europe. PubMatic is the chosen […]

A consortium of industry players – The Trade Desk, PubMatic, Equativ, Magnite, Cadent and Adform – in collaboration with The Project X Initiative (PXI) and major European broadcasters, streamers, and agency groups – have announced the launch of the European Programmatic TV Initiative (EPTVI) to support the development and growth of programmatic advertising in Europe’s […]

Innovid, a software platform for the creation, delivery, measurement and optimisation of advertising across connected TV (CTV), linear TV, and digital, has announced the release of CTV x Commerce 2024: Data-Driven Insights to Reach Shoppers with CTV Advertising. The report, a collaboration between Innovid and Target’s retail media network, Roundel, looks at how US shopper […]

FreeWheel, the technology platform for the video advertising industry, and TF1 PUB, the French video advertising network, have announced an extension of their partnership in which FreeWheel will accompany TF1 Group on its journey to becoming a global streaming platform, tied with the recent launch of TF1+. As part of this extended partnership, TF1 PUB […]