MultiMedia Intelligence has reported that the new media opportunity of Internet advertising, Internet TV, IPTV advertising, mobile TV advertising and in-game advertising will grow to $41 billion (E29bn) worldwide by 2011. This will more than double the new media advertising segment of 2007, which collectively will reach almost $18 billion worldwide in 2007. The $185 […]

The Hispanic audience's growing power in US television was confirmed when Nielsen, the ratings group, said it would scrap a segregated system for measuring viewers and include Latinos in its main tally. The decision is a victory for Univision, the US's largest Spanish-language broadcaster, and Telemundo, a rival network owned by NBC Universal, which had […]

The UK television advertising market will grow by up to 2 per cent this year, Channel Five owner RTL predicted as it said Five’s new digital spin-off channels boosted its audience share. Five’s family of channels recorded an audience share of 6.3 per cent in the first half of the year to June, with 5.5 […]

IBM sales representatives in Singapore, Malaysia and Australia will from Thursday staff the company’s virtual Business Centre in Second Life an online world where millions of participants create alter egos called avatars, buy property and interact with one another. The real reason why we’re doing this is because we do feel the beginning of a […]

Google, which is trying to figure out how to carry ads on its YouTube service without disaffecting viewers, has unveiled its InVideo advertising programme – a vehicle for potential advertisers to reach YouTube’s 130 million viewers. Trial sponsors include 20th Century Fox and Warner Music. Sponsors and video publishers apply to participate at through YouTube. […]

Google, which is trying to figure out how to carry ads on its YouTube service without disaffecting viewers, has unveiled its InVideo advertising programme – a vehicle for potential advertisers to reach YouTube’s 130 million viewers. Trial sponsors include 20th Century Fox and Warner Music. Sponsors and video publishers apply to participate at through YouTube. […]

A new IBM online survey of consumer digital media habits shows audiences are more in control than ever and increasingly filtering marketing messages. The global findings suggest time spent on personal Internet use rivals TV time. Among respondents, 19 per cent stated spending six hours or more per day on personal Internet usage, versus nine […]

Tom Bosco will oversee sales of video advertising across MySpace. “Tom’s proven track record of driving revenue around online-video products gives MySpaceTV an incredible advantage in the marketplace going forward. Video is a huge focus for us from a monetization perspective with virtually limitless opportunities on MySpace. Tom’s experience adds to our team one of […]

The BBC is adding commercials to broadband video news clips on its BBC News web site when viewed outside the UK. In a message to web site visitors, the BBC said the technical quality of the video was being improved for overseas users “so that anyone anywhere in the world with a high speed internet […]