Advanced Television

Consumer Behaviour

Data: 24% of sports fans watching Euro 2024 in pub

As Gareth Southgate’s England team prepare for this evening’s [July 10th] semi-final clash against The Netherlands, Kantar Media TGI has looked into how audiences have been engaging with the UEFA Euro 2024 tournament. Kantar Media’s GB TGI data found that: Football is unrivalled when it comes to drawing people into pubs: 24 per cent of […]

July 10, 2024

Study: Culturally relevant content key for black audiences

The availability of culturally relevant content plays a major role in which platforms and services Black TV content viewers decide to use, according to Horowitz Research’s annual report, FOCUS Black Volume I: Subscriptions 2024. The report, which tracks the evolution of the pay and free TV, streaming, internet and mobile environment among Black Americans, finds […]

July 10, 2024

Beverly Hills Cop: Axel F debuts at Netflix #1

Beverly Hills Cop: Axel F, starring the legendary Eddie Murphy, debuted at #1 on Netflix’s English Films List in the week commencing July 1st with 41 million views, making it the most-watched title of the week. The movie sees Murphy return to his breakout role 30 years after the release of Beverly Hills Cop III. […]

July 10, 2024

Research: 42% of US consumers are SVoD resubscribers

Research from Ampere Analysis shows that Disney+ subscribers who had previously churned and then returned (‘resubscribers’) to take the Disney+/Hulu/ESPN+ bundle are 59 per cent less likely to churn within 12 months than those who take Disney+ alone. This finding suggests bundling streaming services will have a significant impact on the 42 per cent of […]

July 8, 2024

16.8m watch England knock out Switzerland on BBC

The BBC’s coverage of England’s win over Switzerland at Euro 2024 on July 6th drew in more than three quarters of the nation’s TV viewers. England won via a penalty shootout after Breel Embolo’s goal for Switzerland was matched by a late equaliser from Bukayo Saka in regular time as the only two goals of […]

July 8, 2024By Nik Roseveare

Record month for ITVX

ITV’s Euro 2024 coverage, along with a new season of Love Island and a selection of new dramas drove record streaming numbers in June for ITVX, with 375.8 million streams across the month, making it ITVX’s best ever month in streaming, up 54 per cent year on year. June 30th also saw ITV’s biggest ever […]

July 4, 2024

Data: General Election fuels rise in objectionable online content

DoubleVerify (DV), the software platform for digital media measurement, data and analytics, has revealed findings from the DV Election Task Force. The data reveals there was a 55 per cent increase in the rate of Inflammatory Politics and News (IPN) in the content DV measures on May 22nd, the day UK Prime Minister Rishi Sunak […]

July 4, 2024

Research: Advertisers celebrate Bellingham goal

England fans are still waiting for the team to kick into gear at Euro 2024. Many have been disillusioned by sluggish performances to date and the knockout game against Slovakia on June 30th followed the trend – until Jude Bellingham’s spectacular equaliser in the 95th minute. Viewing stats from Yospace, the dynamic ad insertion company, […]

July 3, 2024

Study: Cinema leads for co-viewing experiences

The Cultural Power of Cinema is the latest edition of Digital Cinema Media’s (DCM) Building Box Office Brands series, created in partnership with Burst Your Bubble. The study reveals cinema’s leading role in co-viewing experiences (98 per cent) and how brands using the medium can in turn maximise commercial and social impact. Against a backdrop […]

July 3, 2024

All Bridgerton seasons on Netflix’s Most Popular TV List

Shortly after making its debut, Season 3 of Shonda Rhimes’ Bridgerton has entered into Netflix’s Most Popular TV List (English) at #10, notching 91.9 million views to date. Bridgerton now has three spots on the list, with Seasons 1 and 2 in the #4 and #9 spots respectively. The latest installment of the cultural phenomenon […]

July 3, 2024