Advanced Television

Consumer Behaviour

37% of younger Netflix users cutting cord

Netflix subscribers aged 25 to 34 have cancelled their pay-TV services in favor of Netflix’s streaming service, according to a survey of about 250 subscribers conducted by Credit Suisse. Another nearly 30 per cent of 18-24 year-olds said they are opting for Netflix over cable. The company recently debuted applications that allow the video streaming […]

September 20, 2010

Consumers remain confused by subscription HDTV

According to a Populus poll commissioned by TVonics, confusion still reigns over in the UK whether or not its necessary to pay a subscription based service in order to watch and record HD TV. When asked “What monthly subscription charge do you need to pay in order to watch and record HDTV channels like BBC […]

September 16, 2010

UK viewers take control of when they watch

Research released by Rovi Corporation to better understand TV consumption in the UK has found that viewers have shifted their TV watching behaviour, based on the introduction of entertainment technologies, such as on demand TV or ‘series record TV’, resulting in the emergence of a new TV culture.  The survey results report that nearly 70 […]

September 9, 2010

UK consumers ‘unlikely to buy 3D TV’

UK consumers ‘unlikely to buy 3D TV’   Just two per cent of UK consumers are planning on purchasing a 3D television over the next 12 months, according to research by Deloitte. Those aged between 25 and 34 were the most likely to say they were planning to buy a set, with five per cent […]

August 26, 2010

PC video consumption increasing

More US households are watching online video and on a wider variety of devices now than two years ago, but they are not sacrificing their TV viewing to do so, according to international research firm Parks Associates. The firm’s study – Digital Media Evolution II – found 40% of all US broadband homes now regularly […]

August 24, 2010

Mobile TV ‘moment passed’

A study has found that disappointing adoption levels of existing mobile TV services, allied to competition both from streamed mobile services facilitated by the growing prevalence of WiFi and from mobile reception of free-to-air terrestrial networks, has lead to growing disillusionment within the industry. The Juniper Research report found that the number of paying subscribers […]

August 3, 2010

New media behaviours are sticking

New media behaviours are sticking Interpret, a US market research firm, has released data from its quarterly New Media Measure study that tracks media behaviours, device ownership, attitudes and product consumption. Behaviour and trending data from its 2010 first-quarter report reveals the continued proliferation of social networks, further growth of streaming video and the domination […]

July 30, 2010

Viewers want OTT content choice and simplicity

Qualitative consumer research, conducted by Evolution Digital, a provider of integrated IP Hybrid devices and IP Video solutions for the global cable industry, shows that pay-TV subscribers are eager for a new way to have access to both traditional cable TV channels and popular OTT services, and want cable set-top box technology to simplify their […]